Manager, Thought Leadership Research Strategist

ServiceNow•Austin, TX

About The Position

This individual contributor role is part of ServiceNow’s thought leadership research team and sits at the intersection of analysis and narrative. The role translates complex research data into compelling stories that support executive decision-making and owns the hypothesis-to-narrative process for research reports—from designing survey instruments to analyzing findings and shaping them into original, C-suite-ready insights. The position validates hypotheses through desk research, manages survey design and methodology, conducts quantitative and qualitative analysis, and turns research findings into reports and related content. It partners with research firms and editorial teams and may bring emerging methods, such as AI-moderated qualitative research, into research programs.

Requirements

At least 7 years of experience in market research, thought leadership, management consulting, or a similar analytical and editorial discipline.
Experience designing quantitative survey instruments and qualitative research frameworks to test specific hypotheses.
Strong analytical skills and hands-on experience running segment cuts, crosstabs, and statistical analysis.
Experience using AI tools to accelerate research and analysis, with the judgment to verify outputs and protect methodological rigor.
Demonstrated ability to translate complex data into compelling narratives for C-suite audiences.
Excellent writing and editorial judgment, with a portfolio of research-backed content.
Experience partnering with external research firms on survey design, fielding, and analysis.
Comfort with ambiguity and the ability to move quickly on rapid research without sacrificing methodological rigor.

Responsibilities

Conduct desk research to stress-test hypotheses and identify blind spots before designing survey instruments.
Manage survey design and methodology for assigned research projects, including sample sizing, weighting, screening, and regional representation.
Partner with research firms to design rigorous survey instruments that test hypotheses before fielding.
Bring emerging methodologies, such as AI-moderated qualitative research with consumers, into research programs.
Conduct data analysis, including segment cuts and crosstabs, and build narrative frameworks from analytical findings.
Analyze and interpret quantitative and qualitative data from various sources.
Use complex data to shape original and impactful storylines and translate findings into actionable insights for executive audiences.
Write and storyboard thought leadership research reports with a clear argument and editorial voice.
Ground claims in data and collaborate with the editorial team on derivative content for assigned programs.
Develop validated hypotheses with supporting desk research, survey instruments and methodology specifications, narrative frameworks, segment and crosstab analyses, derivative content recommendations, research reports, and derivative assets.