Manager/Sr. Manager, Social Commerce

Come join us•Van Nuys, CA

3d•Hybrid

About The Position

WHY Brands Inc., the parent company of Munchkin, Inc., is dedicated to creating, incubating, and growing the next generation of consumer lifestyle brands. Munchkin, founded in 1990, is a leading consumer product company and a beloved baby lifestyle brand known for its innovative gear and products for children, mothers, and caregivers. With billions of dollars in sales through major retailers like Target, Walmart, and Amazon, and global distribution in over 50 countries, Munchkin holds over 350 patents and numerous international design awards. Innovation is central to the company's DNA, driving designs for over 30 years and earning recognition as one of America's Most Innovative Companies by Fortune Magazine. The company operates with core values, emphasizing community investment through its Radiant Colors program, commitment to a sustainable future, and animal conservation efforts in partnership with the International Fund for Animal Welfare. Joining WHY Brands presents an opportunity to be part of a significant growth journey and to play a key role in driving customer-centered value and rapid growth.

Requirements

3–7+ years of experience in social commerce, e-commerce, affiliate marketing, influencer marketing, content creation, or related fields.
Direct experience working on a TikTok Shop business.
Experience creating short-form video content and developing content strategies designed to drive engagement and sales.
Experience planning and executing livestream commerce events.
Experience working with affiliates, creators, agencies, or influencer programs.
Strong understanding of TikTok platform trends, creator ecosystems, and social commerce best practices.
Demonstrated ability to manage multiple projects and execute in a fast-paced environment.
Strong communication, project management, and cross-functional collaboration skills.
Comfortable appearing on camera and participating in livestream content when appropriate.
Experience in baby, juvenile products, consumer products, beauty, wellness, lifestyle, or other creator-driven categories.
Experience managing TikTok Shop affiliate programs and creator partnerships.
Experience working with TikTok Shop advertising and promotional programs.
Experience owning channel growth goals, sales targets, or e-commerce performance metrics.
Experience producing or directing social-first content and livestream programming.

Responsibilities

Manage the day-to-day performance of the TikTok Shop business and support achievement of revenue and profitability goals.
Partner with agency teams to monitor channel performance and identify opportunities to improve conversion, sales, creator productivity, and customer engagement.
Develop and execute promotional calendars aligned to product launches, seasonal campaigns, platform events, and key retail moments.
Partner with agency and internal teams to rapidly test and scale successful content, affiliate/creator, and promotional strategies.
Own the overall TikTok Shop storefront experience and merchandising strategy.
Partner with Brand Marketing to prioritize hero products, launches, bundles, seasonal campaigns, and promotions.
Ensure product pages and storefront experiences are supported with compelling, conversion-focused content and assets.
Ensure product launches and promotions are fully supported with appropriate merchandising, content, and inventory readiness.
Develop and maintain a TikTok Shop content calendar focused on hero products, product launches, promotional events, seasonal campaigns, and livestream commerce.
Create, coordinate, and publish TikTok Shop-specific shoppable content designed to drive awareness, engagement, and sales.
Produce product-focused videos, demonstrations, unboxings, tutorials, promotional content, and other TikTok Shop assets.
Partner with Brand Marketing and Social Media teams to identify opportunities to repurpose existing brand and creator content for TikTok Shop.
Coordinate content production required to support TikTok Shop promotions, affiliate campaigns, livestreams, and product launches.
Ensure all TikTok Shop content receives appropriate review and approval from Brand Marketing and Design teams prior to publication.
Plan, produce, and execute TikTok Live shopping events.
Develop livestream calendars, show formats, product demonstrations, promotional offers, and event strategies.
Coordinate internal and external hosts, creators, agency partners, and production resources.
Analyze content and livestream performance and continuously optimize programming to improve engagement, conversion, and revenue.
Partner with agency teams to recruit, onboard, activate, and scale a high-performing affiliate creator network.
Support affiliate community through product seeding, incentives, communications, relationship management, and performance tracking.
Partner with Brand Marketing and Social Media teams to align creator initiatives with broader marketing priorities.
Monitor key business metrics including GMV, content-attributed sales, livestream performance, creator productivity, and promotional results.
Leverage agency reporting and platform insights to identify opportunities for growth and optimization.
Stay current on TikTok Shop best practices, platform updates, and emerging social commerce trends.
Test and evaluate new content formats, creator programs, promotional tactics, and platform capabilities.
Other duties may be assigned.