Manager, Spirits Brand Management

E. & J. Gallo Winery•Dallas, TX

1d•Hybrid

About The Position

As a Marketing Brand Manager in the Spirit of Gallo portfolio, you will lead the development and execution of innovative and bespoke marketing strategies and tactics that elevate spirits brand performance and deliver meaningful consumer experiences. You'll own your brand's positioning, managing a 12–18 month planning horizon to ensure consistency at each and every touch point the brand is present, while aligning all initiatives to business objectives, growth plans, and long-term portfolio health. In this role, you will bring brands to life by translating consumer insights into compelling campaigns and end-to-end experiences that drive engagement and loyalty. You'll collaborate cross-functionally and with internal and external partners to develop breakthrough ideas, optimize the marketing mix, and ensure every touchpoint reflects the brand's identity. Your ability to balance creativity with analytical rigor will enable you to continuously improve ROI and strengthen brand equity. A critical part of this role is P&L ownership — you will be responsible for managing budgets with discipline, ensuring spend is allocated effectively across the marketing mix, and delivering against brand performance KPIs that drive both top- and bottom-line results. Your financial acumen and commitment to accountability will be just as important as your creative vision. You will also serve as a leader and coach, mentoring team members while driving accountability and performance. By leveraging agile marketing practices and embracing innovation, you will test, learn, and scale new ideas that keep your brands competitive in a dynamic marketplace. With regular market visits and close partnership with distributors and customers, you'll stay connected to real-world insights that shape impactful brand strategies.

Requirements

Master's degree plus 4 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 5 years of Gallo Spirits BU experience reflecting increasing levels of responsibility; OR High School diploma or State-issued equivalency certificate plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility.
Required to travel up to 50% of the time to designated business locations and to support in-market expectations.
Knowledge of the on-premise channel.
Experience managing A&P budgets with a diverse marketing mix.
Demonstrated ability to think analytically.
Experience managing a broad range of stakeholders & multiple external agencies.
Ability to effectively manage competing priorities and operate with a sense of urgency.
Required to travel to company offices, sites, and/or meeting locations for onboarding, training, meetings, and events for development, department needs, and business delivery up to 5% of the time.
Required to be 18 years or older.

Nice To Haves

Master's degree plus 6 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 8 years of marketing, agency, brand ambassador, tasting room, bartender/mixology, restaurant management or spirits sales experience reflecting increasing levels of responsibility; OR Bachelor’s degree plus 7 years of Gallo Spirits BU experience reflecting increasing levels of responsibility.
Experience managing a P&L.
Strong understanding of the on-premise channel.
Experience managing a global brand or leading a global marketing initiative.
Beer or spirits industry experience.

Responsibilities

Lead the development and execution of innovative and bespoke marketing strategies and tactics that elevate spirits brand performance and deliver meaningful consumer experiences.
Own brand positioning, managing a 12–18 month planning horizon to ensure consistency at each touch point.
Align all initiatives to business objectives, growth plans, and long-term portfolio health.
Translate consumer insights into compelling campaigns and end-to-end experiences that drive engagement and loyalty.
Collaborate cross-functionally and with internal and external partners to develop breakthrough ideas and optimize the marketing mix.
Ensure every touchpoint reflects the brand's identity.
Continuously improve ROI and strengthen brand equity.
Manage budgets with discipline, ensuring spend is allocated effectively across the marketing mix.
Deliver against brand performance KPIs that drive both top- and bottom-line results.
Serve as a leader and coach, mentoring team members while driving accountability and performance.
Leverage agile marketing practices and embrace innovation to test, learn, and scale new ideas.
Stay connected to real-world insights through regular market visits and close partnership with distributors and customers to shape impactful brand strategies.