Manager, Social

Weber Shandwick•Toronto, ON

10h•Onsite

About The Position

Weber Shandwick is a leading global PR agency that focuses on engagement and operates at the cutting edge of the new media landscape. They are storytellers and content creators who engage people in the story. Their success is built on a deep commitment to client service and their people, embracing creativity and collaboration to engage stakeholders in new and creative ways to build brands and reputations. This specific role is for a Manager, Social & Influencer Strategy to join their team in Toronto. The ideal candidate is a collaborative, self-starter with deep expertise in social platforms and influencer marketing, capable of creating compelling storytelling narratives and executing creative digital strategies. They should have a finger on the pulse of online culture, technology, trends, and opportunities in the social and digital world. With 3-5 years of experience, this role involves supporting and leading social media and influencer campaigns, analyzing reports, and participating in creative brainstorms. A foundational understanding of the intersection of paid, owned, and earned social in brand and PR campaign orchestration is also expected.

Requirements

3–5 years of experience in social media, influencer marketing or integrated communications (agency experience a plus)
Proven experience managing influencer campaigns end-to-end, including creator sourcing, briefing, contracting, content development and performance reporting
Strong understanding of how social and influencer integrate across paid, owned and earned channels
Strong written, verbal communication, presentation, collaboration and problem-solving skills
Experience with social and influencer analytics and monitoring tools such as (Sprout, CreatorIQ, Later, Tagger, Hootsuite, or similar)
Experience with social listening tools (e.g., Talkwalker, Brandwatch, Meltwater) and applying insights to strategy
Experience preferred in setting up paid campaigns on major platforms (Meta and TikTok)
A BA or BS, or equivalent degree in communications, digital marketing, or a related discipline preferred

Responsibilities

Understanding and applying best-in-class social and influencer (organic and paid) practices and platform capabilities
Working with the larger Integrated Media team and client leads to support and lead the development of social media and influencer strategies and proposals, including defining the role of creators within campaign ecosystems
Manage always-on social accounts, including creating and managing social media content calendars and execution
Developing and managing creator-first campaigns end-to-end, including briefing, sourcing, contracting, content development, approvals and execution
Building and managing creator rosters and relationships, identifying the right mix of tastemakers, educators, converters and community voices to deliver against campaign objectives
Conducting landscape and social listening research to identify content, creative and strategic opportunities
Overseeing social content development including working with the in-house content team
Developing and leading end-to-end social-first influencer campaigns
Creating and presenting reports to track campaign performance and provide insights that inform the next planning cycle
Utilizing social listening tools to conduct audits and develop reports and campaign monitors
Managing social and influencer budgets, deliverables, timelines and performance expectations across campaigns
Providing platform-specific counsel related to preventing, mitigating and managing issues and crisis-related scenarios
Establishing KPIs and measurement frameworks specific to influencer marketing, including earned reach, content performance, audience response and conversion indicators where applicable
Assisting in digital education and training programs for the wider agency
Assisting with new business proposals