Social Marketing Manager

Landing • Birmingham, AL

1d • Onsite

About The Position

Landing is hiring a Social Marketing Manager to own three of our highest-leverage demand channels: Paid Social, Organic Social, and OTA marketing. This is a builder's seat. You'll set strategy, run campaigns, and design the systems behind them, with AI embedded in how you work, not bolted on. We want someone in their career who moves fast, thinks commercially, and is already using AI to do more than their peers.

Requirements

• 0–3 years of hands-on marketing, growth, or content work — internships, side projects, and things you built yourself all count.
• Proof you've built something from scratch: a brand, a channel, an audience, a side hustle, a campaign, a tool.
• Genuine AI fluency. You're already using it daily and have opinions about where it breaks.
• Analytical instinct. Comfortable with performance metrics, CAC, ROAS, and honest about what the numbers say.
• High ownership. You'd rather ship something imperfect this week than polish something perfect next month.
• Sharp taste for culture, trends, and what actually captures attention — vs. what just looks good in a deck.

Responsibilities

• Paid Social — Meta, TikTok, Reddit, and emerging platforms. Campaigns measured against CAC, ROAS, and booked-night targets.
• Organic Social — voice, content, cadence, and platform strategy. Build an audience that actually converts, not just follows.
• OTA marketing — sponsored placements, promotions, and merchandising across Airbnb, Booking.com, Vrbo, and others. Drive visibility and conversion where guests are already shopping.
• AI-native execution — use Claude, Midjourney, and whatever comes next to generate creative, automate workflows, and move 5–10x faster than a traditional marketer.
• Experimentation — run a continuous backlog of tests across audiences, creative, placements, and landing pages. Kill what doesn't work. Scale what does.
• Systems — build repeatable processes so wins compound instead of disappearing into a one-off campaign.

Benefits

• Solid compensation package + stock options
• Comprehensive benefits - Medical, Dental, Vision, Life and AD&D, Disability, Mental Health, Pet, Commuter, and FSA or HSA
• We’ve got you covered with a 401(k) plan and access to ImmediatePay
• Feel relaxed with super generous PTO policy
• Opportunities for upward mobility - we want you to grow with us!
• Explore and travel comfortably free nights in a Landing home per year

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Education Level: No Education Listed
• Number of Employees: 101-250 employees