Manager, Social Media

Living Spaces•La Mirada, CA

About The Position

The Manager, Social Media Manager will plan, implement, manage, and monitor Living Spaces’ social media strategy, develop brand awareness, and generate inbound traffic. Essential Duties and Responsibilities include the following. Other duties may be assigned. Execute day-to-day social media initiatives, including posting diverse content and developing strategies to improve user engagement, increase follower count and drive action across all major channels – Facebook, Instagram, TikTok, Pinterest, X, etc. Lead, mentor and grow a high-performing social media team, foster collaboration across creative, paid media and customer service. Be able to concept, capture and edit social content that can ideally be used for organic and paid social as needed. Lead and oversee our creator/influencer program strategy and partnerships. Work closely with Art Directors and Paid Social team to align on strategy and capture cross-functional content. Work closely with the paid social team to determine how organic social channels and paid channels strategize the deployment of content. Create and maintain a social media calendar for short-term viral initiatives and long-term brand campaigns. Manage and maintain the analytics systems to track social media engagement, KPIs results, and create monthly social media reports. Create and monitor effective benchmarks for measuring the impact of social media programs. Analyze, review and report on effectiveness of campaigns in an effort to maximize results. Work with our in-house studio team and production designers to create and capture content. Brainstorm and execute new promotional contests to drive increased engagement from past and future customers. Oversight of community management to ensure user sentiment is positive and there are strategies in place for quality control. Monitor competitors and create competitive reports that provide rankings and any key learnings. Stay apprised of emerging social media technologies, trends and industry news that align with the brands’ marketing and business goals. Present social media strategy, results and opportunities to senior leadership and cross-functional stakeholders.

Requirements

Bachelor's degree (B. A. or B. S.) or equivalent from four-year college in Marketing, Business Administration, English, Communications, Public Relations, or related business field.
Minimum 5 years experience in in social media, marketing, or public relations.
Demonstrated knowledge and immersion in social medial.
Extensive knowledge and understanding of social media platforms and their respective participants (Facebook, Twitter, Pinterest, Instagram, YouTube, Google+, Yelp) and how each platform can be used in different scenarios.
Strong proficiency in MS Office applications including Excel, Word and at least one social media monitoring tool.
People management experience
Vendor management experience.

Nice To Haves

Background in interior design is a big plus.
Equivalent combination of education and experience will be considered.

Responsibilities

Execute day-to-day social media initiatives, including posting diverse content and developing strategies to improve user engagement, increase follower count and drive action across all major channels – Facebook, Instagram, TikTok, Pinterest, X, etc.
Lead, mentor and grow a high-performing social media team, foster collaboration across creative, paid media and customer service
Be able to concept, capture and edit social content that can ideally be used for organic and paid social as needed
Lead and oversee our creator/influencer program strategy and partnerships
Work closely with Art Directors and Paid Social team to align on strategy and capture cross-functional content
Work closely with the paid social team to determine how organic social channels and paid channels strategize the deployment of content
Create and maintain a social media calendar for short-term viral initiatives and long-term brand campaigns
Manage and maintain the analytics systems to track social media engagement, KPIs results, and create monthly social media reports
Create and monitor effective benchmarks for measuring the impact of social media programs.
Analyze, review and report on effectiveness of campaigns in an effort to maximize results
Work with our in-house studio team and production designers to create and capture content
Brainstorm and execute new promotional contests to drive increased engagement from past and future customers
Oversight of community management to ensure user sentiment is positive and there are strategies in place for quality control.
Monitor competitors and create competitive reports that provide rankings and any key learnings.
Stay apprised of emerging social media technologies, trends and industry news that align with the brands’ marketing and business goals
Present social media strategy, results and opportunities to senior leadership and cross-functional stakeholders.