Manager, Social Media
About The Position
Located in the heart of Midtown Manhattan, Hard Rock Hotel New York delivers a dynamic blend of elevated hospitality and cultural energy. More than a destination, our hotel is a stage where music, design, and service come together to create unforgettable moments. At Hard Rock, our employees are Band Members, each bringing individuality, passion, and creativity to the guest experience. Together, we create a brand presence that is vibrant, refined, and unmistakably Hard Rock. The Role We are seeking a Social Media Manager to join our team. This role is essential to shaping and amplifying the Hard Rock Hotel New York brand through compelling storytelling, visual creativity, and real-time guest engagement. The Social Media Manager is responsible for developing, executing, and managing social media strategies that increase brand awareness, drive engagement, and support revenue-generating initiatives across hotel outlets, events, and experiences. This role blends creativity, strategy, and analytics to ensure Hard Rock Hotel New York remains culturally relevant and digitally iconic.
Requirements
- You are a storyteller with a strong creative eye and cultural awareness
- You anticipate trends and audience behavior, acting with intention and agility
- You deliver content that is polished, bold, and distinctly on-brand
- You are highly organized and thrive in a fast-paced, deadline-driven environment
- You communicate clearly and collaborate effectively across departments
- You balance creativity with analytics and business-minded thinking
- You take ownership of the brand voice and protect it across all platforms
- Applicants must be authorized to work in the United States
Responsibilities
- Own and manage all hotel social media channels (including Instagram, Facebook, TikTok, LinkedIn, and emerging platforms)
- Develop and execute a content strategy and editorial calendar aligned with brand standards, marketing goals, and cultural moments
- Capture and curate high-quality content including photography, short-form video, behind-the-scenes features, talent moments, events, and guest experiences
- Collaborate with Marketing, Sales, Food & Beverage, Entertainment, and Operations teams to highlight promotions, programming, partnerships, and hotel experiences
- Engage with followers in real time, responding to comments, messages, and mentions with personality, professionalism, and brand voice
- Partner with influencers, creators, and brand collaborators to extend reach and engagement
- Monitor trends, pop culture moments, and competitive set activity to keep content fresh and relevant
- Track, analyze, and report on performance metrics, optimizing content and campaigns based on insights
- Ensure all content reflects Hard Rock brand standards, luxury positioning, and local NYC energy
- Support larger marketing campaigns, hotel openings, seasonal initiatives, and live events through social storytelling
- All responsibilities are executed with elevated attention to detail, creativity, and consistency.
Benefits
- Medical, dental, and vision
- Paid time off
- Retirement savings plan
- Employee perks and experiences
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
