Manager, Social Media

FINRA•Washington, DC

2d•$97,700 - $211,400•Hybrid

About The Position

Corporate Communications is responsible for internal and external enterprise communications, including all aspects of creative design, digital communications, employee communications, public relations, social media and member firm communications. The Manager, Social Media is responsible for social media content strategy and execution across FINRA’s social media channels. The Manager will report to the Vice President, External Communications (VP) and will work with the VP to execute FINRA’s social media strategy and maintain FINRA’s voice across channels.

Requirements

Bachelor’s degree in journalism, communications or related field, or equivalent combination of education and relevant work experience.
Minimum eight (8) years of relevant experience developing social media strategy and managing execution
Knowledge of the financial industry and/or financial regulation required.
Proven experience editing and writing.
Knowledge of social data and social analytics tools, including Meltwater and Sprout Social.
Excellent editorial judgment, writing skills, and ability to capture FINRA's voice to reach new and established audiences.
Adept at producing copy quickly and managing tight deadlines and multiple priorities.
Confident, collaborative and communicative with a desire to thrive in a fast-paced environment.

Responsibilities

Set FINRA's social media strategy in alignment with organizational goals and priorities to engage and inform key stakeholder audiences and enhance public understanding of FINRA's value and work.
Execute social media strategy with minimal oversight from the Vice President, External Communications.
Build and maintain an editorial calendar.
Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
Translate message strategy and financial content and concepts into compelling and high-quality social media content consistent with the company's brand.
Independently create strong, engaging social media plans across multiple social platforms.
Coordinate review and approval processes.
Coordinate closely with Creative Services and subject matter experts across the organization to develop consistent, meaningful content.
Ensure that content is grounded in audience and data insights and is relevant to platform usage and trends.
Monitor social media engagement ("social listening") related to FINRA and FINRA issues, and proactively manage FINRA's response.
Manage a high volume of incoming social media messages.
Exercise strong judgement when responding to community posts under limited supervision to protect the corporate brand.
Understand and apply best practices to maximize effectiveness of channel performance.
Leverage key performance indicators and other data to make recommendations to further optimize and refine the content strategy.
Coordinate with data analytics team to deliver regular reporting.
Stay up to date on industry best practices and emerging trends and platforms.
Demonstrate FINRA's values: Collaboration, Expertise, Innovation and Responsibility.
Collaboration, both in-person and virtually, in furtherance of FINRA's mission of investor protection and market integrity.

Benefits

discretionary bonus
overtime pay
comprehensive health, dental and vision insurance
basic life, accidental death and dismemberment, supplemental life, spouse/domestic partner and dependent life, and spouse/domestic partner and dependent accidental death and dismemberment, short- and long-term disability, long-term care, business travel accident, disability and legal insurance
immediate participation and vesting in a 401(k) plan with company match
eligibility for participation in an additional FINRA-funded retirement contribution
tuition reimbursement
commuter benefits
adoption assistance
backup family care
surrogacy benefits
employee assistance
wellness programs
15 days of paid time off
5 personal days
9 sick days
two volunteer service days
military leave
jury duty leave
bereavement leave
voting and election official leave
care of a family member leave
childbirth and parental leave
nine paid holidays