Manager, Social Media (NYC Hybrid)
About The Position
The Social Media Manager is responsible for the day-to-day management, content creation, and growth of HarperCollins’ primary corporate social media channels. This role will lead daily content planning and execution across platforms, with a strong emphasis on short-form video creation and platform-native content. The Social Media Manager will drive audience growth, engagement, and discovery while also supporting emerging social commerce opportunities such as TikTok Shop through consistent content production and performance-driven optimization. The ideal candidate is both creative and execution-focused, with strong instincts for platform trends, short-form video storytelling, and cross-functional collaboration with publishing, marketing, and communications teams.
Requirements
- 4–6 years of experience in social media or digital marketing (brand or agency)
- Comfortable navigating analytics tools (Sprout Social, Meta Insights, TikTok analytics, Google Analytics, Excel) and using data to guide creative and strategic decisions
- Proven ability to turn analytics into insights and insights into creative direction
- Strong copywriting skills and confidence presenting to key internal and external stakeholders
- Experience creating simple, short-form video
- A high degree of curiosity, agility, and initiative
- Bachelor’s in Marketing or related field
- Comfortable with core social media marketing metrics
- Active and engaged with social media platforms, with a pulse on emerging trends
- Foundational understanding of affiliate marketing
- Foundational understanding of content creation
- Exceptional written and verbal communication skills
- Creative problem solver, with a strong attention to detail
- Agile mindset, with the ability to pivot calendars, strategies and plans to ensure relevance and resonance
- Ability to translate strategy into brand-specific tactics and communication points
- Ability to create basic social graphics, create and edit Reel and TikTok videos, and write engaging social copy
- Foundational cross-channel analytics capabilities, with comfort tracking core metrics in Excel
Responsibilities
- Own social media execution for HarperCollins corporate social accounts (Instagram, TikTok, Facebook, X, Pinterest, YouTube), including strategy, scheduling, content creation, copy writing, and reporting.
- Execute and optimize TikTok Shop campaigns: manage product links, track results, and work directly with internal and external partners to drive conversions.
- Use social analytics tools to monitor performance and identify trends, then turn insights into actionable recommendations and new content strategies.
- Communicate clearly with key external partners, especially authors and publishing stakeholders, to execute campaigns and share deliverables.
- Contribute to content production: create original short-form videos, adapt brand and author assets for social use, and collaborate with the creative team on social-first design.
- Support cross-functional campaigns: work with publisher and brand teams to align messaging, calendars, and creative.
Benefits
- In addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
501-1,000 employees
