Manager, Social Marketing & Strategy
About The Position
Reporting to the Senior Strategist, Social Marketing & Strategy, you will lead social media initiatives for a leading outdoor-focused CPG snack brand, driving creative excellence and engagement across platforms. The ideal candidate brings a passion for the outdoors and/or experience working with outdoor, lifestyle, or adventure brands, along with a strong understanding of social-first storytelling and community engagement. You love digging into the insights and conversations that help fuel the larger social media story. You will use the latest social strategies that best represent the brand in the social space, ensuring the brand voice is carried out across all of their social media channels while driving performance. You are passionate about the changing world of social marketing, conversations in culture and all things social media. You are aware of the latest trends across social platforms and recognize the impact of social marketing in an overall marketing strategy. You will be responsible for content calendars, publishing content and community engagement excites you. You can demonstrate knowledge of all major social media platforms, enjoy testing new ones, and have a history of growing social media accounts. You understand how to make content work for different audiences and different platforms. You can identify response opportunities for our clients on social and know when to escalate/engage further.
Requirements
- 2 years minimum professional experience in marketing, social media or digital strategy
- Passion for the outdoors and/or experience working with outdoor, lifestyle, or adventure brands
- Knowledge of social listening platforms (i.e., Sprinklr or Sysomos)
- Campaign reporting experience by gathering inputs across a variety of departments
- Collaborative and creative
- Experience creating social content on your phone
- Knowledge of Adobe Creative Suite
- Bachelors in Advertising, Marketing or related field, required; in lieu of degree, equivalent experience in a relevant field required
Nice To Haves
- A passion for the outdoors and/or experience working with outdoor, lifestyle, or adventure brands
- Strong understanding of social-first storytelling and community engagement
- Love digging into the insights and conversations that help fuel the larger social media story
- Passionate about the changing world of social marketing, conversations in culture and all things social media
- Aware of the latest trends across social platforms and recognize the impact of social marketing in an overall marketing strategy
- Demonstrate knowledge of all major social media platforms, enjoy testing new ones, and have a history of growing social media accounts
- Understand how to make content work for different audiences and different platforms
Responsibilities
- Lead social media initiatives for a leading outdoor-focused CPG snack brand.
- Drive creative excellence and engagement across platforms.
- Use the latest social strategies that best represent the brand in the social space.
- Ensure the brand voice is carried out across all of their social media channels while driving performance.
- Be responsible for content calendars.
- Publishing content and community engagement.
- Identify response opportunities for clients on social and know when to escalate/engage further.
Benefits
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
