Manager, Social Strategy - B2C
About The Position
The Manager, Social Strategy will lead B2C social strategy and planning for Snapdragon-owned B2C channels, helping build Snapdragon as a culturally relevant, consumer-facing technology brand. This role will translate business priorities, product moments, partner activity, creator opportunities, and community signals into clear channel strategies, quarterly and monthly briefs, and social-first programs that educate, entertain, and engage consumers. This person will serve as the strategic planning lead for Snapdragon B2C social, partnering closely with cross-functional marketing teams including strategic alliances, creators, partner marketing, product marketing, communications, content, operations, regional teams, and agency partners to turn planned moments into audience-first social programming.
Requirements
- Bachelor's degree and 3+ years of Communications, Marketing, Public Relations, or related work experience.
- OR Associate's degree or equivalent degree and 5+ years of Communications, Marketing, Public Relations, or related work experience.
- OR High school Diploma or equivalent and 7+ years of Communications, Marketing, Public Relations, or related work experience.
- Completed advanced degrees in a relevant field may be substituted for up to two years (Master’s = one year, Doctorate = two years) of work experience.
Nice To Haves
- 5+ years of experience in social media strategy, digital marketing, brand strategy, content strategy, creator marketing, or related roles.
- Experience developing social strategies for consumer-facing brands, products, entertainment properties, technology brands, or lifestyle communities.
- Experience partnering with cross-functional stakeholders to plan campaigns, launches, editorial calendars, or always-on content programs.
- Strong understanding of major social platforms, creator-led content, community engagement, and social measurement.
- Experience supporting partner marketing, sponsorship, strategic alliances, or co-marketing initiatives.
- Experience working on large-scale sports collaborations, such as Formula 1 and global soccer partnerships, and translating those partnerships into consumer-facing social strategies and activations.
- Experience with technology, gaming, consumer electronics, mobile, PC, automotive, entertainment, or lifestyle brands.
- Experience using performance data, social listening, audience insights, and cultural trends to inform planning.
- Experience working with creator, influencer, ambassador, or advocacy programs.
- Experience developing reusable planning frameworks, channel playbooks, or briefing templates.
Responsibilities
- Own and evolve channel strategies for Snapdragon B2C social channels, including Instagram, TikTok, X, Threads, YouTube, Reddit, Discord, and other priority consumer platforms.
- Define channel roles, audience priorities, editorial guardrails, content formats, posting cadences, and measurement signals for each platform.
- Translate Snapdragon’s B2C positioning into social-first storytelling that leads with culture, community, creator perspectives, and real product experiences.
- Identify opportunities to strengthen Snapdragon’s role as a premium, culturally relevant technology brand across consumer passion points such as gaming, creation, lifestyle, sports, mobility, and personal AI experiences.
- Lead quarterly and monthly B2C social briefing processes, gathering inputs from cross-functional partners and turning them into clear, prioritized social plans.
- Build planning materials that connect business priorities, key product stories, partner launches, cultural moments, creator opportunities, and community programs into a cohesive content roadmap.
- Manage stakeholder input, alignment, and decision-making across BP&A, Partner Marketing, Snapdragon Insiders, Creator, and other cross-functional teams to ensure launch and planning priorities are clearly understood and integrated into the social roadmap.
- Develop social strategies for partner and product launches, ensuring each moment has a clear audience, channel approach, message hierarchy, content mix, and success measure.
- Partner with content and operations teams to move plans into production, ensuring strategies are actionable, resourced, and aligned to timelines.
Benefits
- competitive annual discretionary bonus program
- opportunity for annual RSU grants
- highly competitive benefits package
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What This Job Offers
Job Type
Full-time
Career Level
Manager
