Manager, Shopper Analytics & Strategy – Kroger

PepsiCo•Montgomery, OH

3d•Hybrid

About The Position

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to challenge the status quo, take smart risks, and help shape the future. Our iconic brands are enjoyed by more than 1 billion people a day—and behind every one of them is a team using insight, analytics, and collaboration to drive meaningful impact. At PepsiCo, you’ll be part of a culture where everyone belongs, ideas are welcomed, and growth is encouraged. Join us. Dare for Better. The North America Insights & Intelligence (NAI&I) team drive a human-centric and integrated Power of One (PO1) approach to insights and intelligence across our North America Commercial and Consumer organizations, to drive market-leading growth for PepsiCo. The team provides deep Food & Beverage expertise across Shopper Analytics & Insights, Consumer Insights, Commercial Intelligence and Category Leadership to build best-in-class capabilities and offer focused programs to drive growth with our customers. This role sits within PepsiCo’s Kroger Analytics & Growth Resource (KAGR) team—a dedicated, best‑in‑class analytics and insights function focused on driving incremental, consistent, and sustainable growth for both PepsiCo and Kroger. The KAGR team leverages rich shopper data, advanced analytics, and strategic insight to support Joint Business Planning (JBP), identify future demand opportunities, and strengthen PepsiCo’s partnership with Kroger in collaboration with 84.51°. Work on one of PepsiCo’s most strategic retail partnerships with high visibility and impact Build your reputation as a trusted shopper and analytics thought partner, not just a data executor Gain exposure across Sales, Category Leadership, RGM, and customer strategy Be part of a team that values curiosity, rigor, and real‑world impact

Requirements

Bachelor’s degree
3–5+ years of experience in shopper insights, analytics, customer strategy, or related roles
Strong analytical foundation with experience working with large, complex datasets
Ability to translate data into clear business implications and recommendations
Strong communication and storytelling skills, with the ability to influence cross‑functional partners
Comfort working in a highly matrixed environment across internal and external stakeholders

Nice To Haves

Experience working with Kroger data and/or 84.51° Collaborative Cloud
Proficiency in analytics and data tools (e.g., SQL, Python, PySpark, or similar)
Experience applying advanced analytics or data science techniques in a business context
Understanding of CPG, retail, and shopper behavior
Curiosity and working knowledge of emerging analytics and AI tools, with sound judgment on application

Responsibilities

Lead defined workstreams within the Kroger shopper analytics and insights agenda, aligned to Joint Business Planning and customer growth priorities
Leverage shopper, POS, syndicated, clickstream, and proprietary data to generate actionable insights that drive growth, share, and customer partnership
Analyze shopper behavior, category performance, and demand trends to inform assortment, merchandising, innovation, and sales strategy
Translate complex analyses into clear, compelling insights and storytelling for internal stakeholders and Kroger partners
Apply advanced analytics, predictive modeling, and AI‑enabled tools to support opportunity forecasting, white‑space identification, and merchandising optimization
Support Joint Business Planning (JBP) through data‑driven recommendations and forward‑looking analytics
Partner closely with Sales, Category Leadership, RGM, and 84.51° to ensure insights are integrated into decision‑making
Monitor performance and in‑market results, applying learnings to continuous optimization and future planning
Manage multiple initiatives simultaneously with strong project and stakeholder management