Manager, Sales Enablement - Lowe's Media Network
About The Position
The Manager, Sales Enablement - Lowe's Media Network (LMN) leads the Sales Enablement function for LMN to establish frameworks, processes, and priorities that support sales effectiveness, consistent go-to-market execution, and scalable revenue growth. This role is responsible for leading a team that develops and maintains sales enablement materials, including sales narratives, pitch decks, product and solution one-pagers, playbooks, FAQs, external communications, internal communications as it relates to new products, and positioning guidance that clearly articulate LMN's value proposition and offerings. Reporting to the Sr Manager, Integrated Commercialization Planning & Sales Enablement, the Manager partners closely with LMN media strategy, client services, brand marketing, and enterprise media teams to drive cross-functional alignment and ensure smooth execution of programming initiatives.
Requirements
- Bachelor’s degree in Marketing, Advertising or related field or equivalent years of experience in lieu of education requirement, if applicable
- 7-10 Years Marketing, media, or integrated planning experience, preferably within retail, media, or digital marketing organizations
- 7 years of experience in media planning, integrated marketing planning, or campaign strategy across multiple channels (e.g., digital, programmatic, social, search, display, CTV)
- 5 years of experience working in or with retail media networks, commerce media platforms, or media organizations
- 3+ years of experience leading or managing teams responsible for marketing strategy, planning, or campaign execution
- Experience working cross-functionally with brand marketing, media, and client or partner-facing teams within a complex, matrixed organization
Responsibilities
- Lead the Sales Enablement function for LMN, establishing frameworks, processes, and priorities that support sales effectiveness, consistent go-to-market execution, and scalable revenue growth.
- Lead and develop a team responsible for LMN sales enablement to ensure effective coordination of retail media initiatives and consistent execution of integrated planning processes across campaigns and programs.
- Partner with LMN media strategy, campaign management, client services, and enterprise media teams to drive cross-functional alignment and manage integrated planning processes and calendars.
- Develop and maintain sales enablement materials, including sales narratives, pitch decks, product and solution one-pagers, playbooks, FAQs, external communications, internal communications as it relates to new products, and positioning guidance that clearly articulate LMN’s value proposition and offerings.
- Support the development and rollout of new LMN programs, planning frameworks, and campaign opportunities through cross-functional collaboration to expand LMN capabilities and improve planning scalability.
- Prepare and deliver pitch materials to stakeholders, ensuring alignment with key objectives.
- Monitor and manage performance against set revenue goals, collaborating with the client services team to optimize sales opportunities.
- Prepare and present client training and supporting documentation to the client brand group.
- Create high-impact, visually compelling presentations that elevate sales narratives and drive client engagement and conversion.
Benefits
- exceptional benefits and opportunities to grow their skills
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What This Job Offers
Job Type
Full-time
Career Level
Manager
