Media Planner - Retail Media Network

Staples Inc.•Framingham, MA

2h•$65,000 - $90,000

About The Position

The Staples Media Network team is a fast-growing, high-visibility business focused on helping brands connect with customers through data-driven, full-funnel advertising solutions. As Staples continues to invest aggressively in the growth of its retail media network, we are seeking a highly motivated Media Planner to join the team and help shape the future of our vendor advertising programs. In our Media Planner role, you will partner closely with Sales/Partnerships, Media Analytics, CX, Merchandising, and external agency partners to develop and activate strategic media programs on behalf of Staples and its vendor partners. You will play a key role in translating vendor business goals into thoughtful, performance-driven media strategies across Staples owned and operated channels as well as paid channels. The ideal candidate is equal parts strategic thinker, project manager, and collaborator — someone who is curious about advertising, ecommerce, retail media, consumer behavior, testing, and performance optimization. This role is ideal for someone who wants exposure to end-to-end media strategy, from audience targeting and channel selection to creative messaging, activation, and performance analysis.

Requirements

Bachelor’s Degree or equivalent work experience
2+ years of experience in media planning, advertising, media account management, or digital marketing
Strategic mindset with an interest in understanding vendor business objectives and translating them into effective media strategies
Strong organizational and project management skills with the ability to manage multiple campaigns and deadlines simultaneously
Collaborative, relationship-driven approach with strong communication skills
Curiosity for digital advertising, ecommerce, retail media, consumer behavior, and campaign testing/optimization
Ability to thrive in a fast-paced, growth-oriented environment with evolving priorities

Nice To Haves

Experience working within ecommerce, retail media networks, retail brands, agency or digital advertising
Familiarity with digital media channels including search, display, email, onsite media, and programmatic advertising
Comfort interpreting campaign data and translating insights into actionable recommendations
Experience managing multiple stakeholders, timelines, and campaign deliverables in parallel

Responsibilities

Develop and activate integrated media campaigns across multiple channels including paid search, programmatic display, paid social, email, onsite media (Staples.com, Staples Advantage, Quill), and emerging retail media offerings
Build strategic media plans aligned to vendor objectives, KPIs, customer behavior, and business priorities
Partner with Sales teams to understand vendor goals and recommend the right media mix, targeting strategy, messaging, and landing page experiences to drive results
Collaborate cross-functionally with media analytics teams to interpret campaign performance and apply learnings to future planning cycles
Manage campaign execution from planning through launch, optimization, reporting, and wrap-up
Coordinate campaign elements including audience targeting, 1st party data strategy, creative development, promotional alignment, and landing page destinations
Serve as a day-to-day contact for vendor partners, media agencies, and internal cross-functional teams
Lead and participate in status meetings, campaign reviews, reporting discussions, and planning conversations
Support development of campaign reports and performance recaps; analyze campaign data and identify optimization opportunities
Own and maintain key operational documents including budget trackers, promotional calendars, flowcharts, creative specs etc
Identify opportunities to improve workflows, streamline processes, and enhance team efficiency as the business scales
Participate in client facing vendor presentations and “new business” opportunities to support growth of the Staples Media Network business