Manager, Sales and Workforce Solutions

Bow Valley College • Calgary, AB

12d

About The Position

The Manager, Sales and Workforce Solutions at Bow Valley College is a pivotal role within the External Engagement Division, responsible for driving strategic revenue growth, client acquisition and the development of integrated workforce solutions. The position also provides comprehensive administrative and operational oversight. This role leads B2B sales strategies, focusing on the commercialization of innovative portfolio of products and services across educational technology and health, along with the Digital Entertainment Nexus and space rental program.

The Manager will optimize sales processes, oversee pipeline management and forecasting, and leverage digital data to enhance customer relationship management and data-driven decision-making while executing with excellence. This position requires a forward-thinking leader who can analyze market trends, identify growth opportunities, and collaborate with marketing and internal stakeholders to deliver measurable results aligned with the College’s strategic priorities.

Reporting to the Director Sales and Workforce Solutions, the Manager exercises responsibility for the Business Development Officers, including recruitment, performance management, coaching, and professional development. This role ensures effective resource allocation across employees and contractors, fosters a high-performance and collaborative team culture, and maintains accountability for achieving annual goals and deliverables. Responsibilities include overseeing budgeting and financial performance, preparing business cases, and ensuring compliance with college policies, collective agreements, and relevant legislation. The Manager also plays a key role in advancing the College’s entrepreneurial and research initiatives by forming partnerships with industry, community, and public-sector stakeholders, translating ideas into commercial opportunities, and supporting funded research priorities.

In addition to sales operations, the Manager is accountable for building and maintaining strong client relationships, ensuring high levels of satisfaction and retention through tailored, solutions-based engagement. Acting as a vital link between external markets and internal academic and operational teams, the role collaborates closely with faculty, product development, finance, and customer support to align sales strategies with institutional objectives. The Manager also contributes to the College’s annual revenue generation planning and provides strategic direction for research agreements, commercialization efforts, and initiatives such as Pivot-Ed. Strong communication and relationship-building skills are essential, as the role represents the division on internal and external committees and maintains key stakeholder relationships. Flexibility is required, as some evening and weekend work may be necessary to support business needs.

Requirements

• 7-10 years of experience in sales or revenue growth roles, with at least 2 years in a leadership position.
• Bachelor’s degree
• Proven experience in developing and executing successful B2B sales strategies.
• Demonstrated ability to meet and/or exceed revenue targets.
• Proficiency in Microsoft Dynamics CRM software.
• Experience with sales analytics and reporting tools.
• Experience with complex contract negotiations.
• Strong understanding of the industry and market dynamics.
• Proven ability to establish and manage strategic partnerships and alliances.
• Demonstrated ability to think creatively and introduce innovative sales strategies and solutions.
• Exceptional presentation skills, with experience in delivering sales pitches and presentations to senior executives and large audiences.
• Strong critical thinking, judgement and decision-making skills.
• Advanced skills in MS Word, Excel, PowerPoint and social media.
• Ability to travel within Canada; international travel may be required
• Willing and available to work some evenings and weekends.

Nice To Haves

• Working knowledge and familiarity within industries such as healthcare, Esports, digital entertainment e.g., gaming, film, television industries is an asset
• B2B sales experience
• SaaS sales experience
• Understanding of the academic environment to align sales initiatives with faculty goals and priorities
• Advanced skills in Microsoft Dynamics CRM, including custom reporting and workflow automation.
• Familiarity with other sales and marketing automation tools and platforms
• Active involvement in relevant professional associations and community organizations.
• Experience in project management, with the ability to lead complex sales and marketing projects from inception to completion

Responsibilities

• Drive strategic revenue growth, client acquisition and the development of integrated workforce solutions.
• Provide comprehensive administrative and operational oversight.
• Lead B2B sales strategies, focusing on the commercialization of innovative portfolio of products and services across educational technology and health, along with the Digital Entertainment Nexus and space rental program.
• Optimize sales processes, oversee pipeline management and forecasting, and leverage digital data to enhance customer relationship management and data-driven decision-making.
• Analyze market trends, identify growth opportunities, and collaborate with marketing and internal stakeholders to deliver measurable results aligned with the College’s strategic priorities.
• Exercise responsibility for the Business Development Officers, including recruitment, performance management, coaching, and professional development.
• Ensure effective resource allocation across employees and contractors, foster a high-performance and collaborative team culture, and maintain accountability for achieving annual goals and deliverables.
• Oversee budgeting and financial performance, prepare business cases, and ensure compliance with college policies, collective agreements, and relevant legislation.
• Advance the College’s entrepreneurial and research initiatives by forming partnerships with industry, community, and public-sector stakeholders, translating ideas into commercial opportunities, and supporting funded research priorities.
• Build and maintain strong client relationships, ensuring high levels of satisfaction and retention through tailored, solutions-based engagement.
• Act as a vital link between external markets and internal academic and operational teams, collaborating closely with faculty, product development, finance, and customer support to align sales strategies with institutional objectives.
• Contribute to the College’s annual revenue generation planning and provide strategic direction for research agreements, commercialization efforts, and initiatives such as Pivot-Ed.
• Represent the division on internal and external committees and maintain key stakeholder relationships.

Benefits

• Copies of government issued identification and proof of educational qualifications upon hire
• May be required to provide an enhanced police information check

What This Job Offers

• Job Type: Full-time
• Career Level: Manager