Manager, Retail Experience & Place Activation

Hines•Los Angeles, CA

2d•$97,000 - $115,000•Onsite

About The Position

The Manager of Retail Experience & Place Activation is the on-site lead for executing approved asset strategies, events, and placemaking initiatives that bring a retail brand and destination vision to life. The role partners with Property Marketing, Leasing, and Property Management to increase foot traffic, customer engagement, and tenant performance through high-quality, hospitality-driven on-site experiences. It also provides local insight and feedback to inform broader marketing efforts. The manager plans and delivers events, activations, seasonal programming, grand openings, customer-facing communications, and other destination experiences. They coordinate vendors, logistics, permits, budgets, and on-site operations; partner with tenants and local organizations; and ensure that experiences, content, signage, and collateral meet approved brand and place standards. The role also supports public relations and media moments, manages local content and agency relationships, reports on performance, and shares on-the-ground feedback to improve future campaigns and experiences. This is an on-site position at the property management office(s). Occasional nights and weekends are required for special event management. The stated compensation range is $97,000–$115,000.

Requirements

Bachelor’s degree in events, marketing, hospitality, public relations, business administration, or a related field from an accredited institution.
Four or more years of event planning experience.
Excellent written, presentation, and verbal communication skills.
Ability to self-start and manage multiple projects with minimal supervision.
Proficiency in creating and managing budgets.
Proficiency with Microsoft Office products.
Proficiency with digital communication and social media platforms.
Above-average organization, time management, prioritization, and multitasking abilities while maintaining deadlines.
Strong interpersonal, analytical, organizational, and time management skills; attention to detail; and ability to work effectively with people at all levels.
High energy, versatility, and self-direction.
Commitment to integrity and the firm’s Guiding Principles and Leadership Principles.
Ability to lift 25 pounds.
Ability to stand and walk for several hours per day, including climbing stairs.
Ability to work occasional nights and weekends for special event management.

Nice To Haves

Exposure to retail marketing and activation.
Experience with Canva, Adobe Illustrator, Photoshop, and/or InDesign.

Responsibilities

Execute approved asset-level strategies, campaigns, initiatives, and the annual plan and budget.
Manage local calendars to align campaign timing with on-site readiness.
Coordinate on-site execution of creative, digital, and traditional marketing channels with Central Marketing and external vendors.
Plan and execute events, activations, seasonal programming, and grand openings.
Coordinate vendors, logistics, timelines, permits, and on-site operations.
Partner with property management team members and tenants on experiences designed to drive traffic and sales.
Support retail, mixed-use, and destination programming, including evenings and weekends as required.
Deliver customer-facing experiences, activations, and communications that enhance the customer journey and reinforce destination positioning.
Maintain a visible on-site presence during key moments and foster hospitality and community.
Share customer feedback and insights to inform experience enhancements.
Serve as the primary on-site partner to tenants for experience delivery and foster relationships with retailers, community partners, and local organizations.
Enable tenant participation in approved activations and destination moments.
Ensure on-site experiences, events, signage, and collateral follow approved brand and place standards; flag risks, deviations, or local sensitivities and escalate as needed.
Ideate with and approve third-party agency local content calendars, and capture and publish authentic on-site content reflecting events, tenant moments, and everyday experiences.
Ensure local content aligns with brand, campaign, and messaging priorities; share content insights and learnings to inform planning.
Report regularly on event performance, traffic, and customer engagement; provide qualitative insights and recommendations; and support data collection and post-event analysis.
Create and manage the asset-level budget in consultation with Property Marketing, process approved event and experience invoices, track expenses, and forecast budgets.
Manage relationships with local agencies, vendors, and event partners.
Work with the property-level PR agency on approved releases and media moments; partner with Corporate Communications for consistency with broader corporate initiatives.
Support on-site execution of approved media moments, brand events, and PR activations, and flag local communications opportunities or sensitivities.
Partner with Property Marketing and asset-level teams to refine event strategies and campaign direction.
Serve as the on-site lead translating strategy into locally relevant experiences and as a two-way conduit between on-site teams and Marketing.