Manager, Retail Experience & Place Activation

Hines•Los Angeles, CA

1d•Onsite

About The Position

The Manager of Retail Experience & Place Activation is the on-site lead responsible for bringing approved asset strategies, retail brand standards, and destination vision to life through events, placemaking, and customer-facing experiences. Working closely with Property Marketing, Leasing, Property Management, tenants, Corporate Communications, and external partners, the role delivers locally relevant activations that support foot traffic, customer engagement, tenant performance, and asset performance. The position also shares local feedback and insights to inform broader marketing and experience planning. This role manages event and experience execution, local content, vendor and agency relationships, asset-level budgets, invoices, and performance reporting. It maintains brand and place standards across on-site experiences and communications, supports approved public relations and media initiatives, and serves as a visible hospitality-focused presence during key destination moments. The position is on-site at property management offices and may require occasional evenings and weekends for special events.

Requirements

Bachelor’s degree in events, marketing, hospitality, public relations, business administration, or a related field from an accredited institution.
Four or more years of experience in event planning.
Excellent written, presentation, and verbal communication skills.
Ability to work independently with minimal supervision and manage multiple projects simultaneously.
Proficiency in budget creation and management.
Proficiency with Microsoft Office products.
Proficiency with digital communication and social media platforms.
Above-average organization, time management, prioritization, and multitasking skills while maintaining deadlines.
Strong interpersonal, analytical, organizational, and time management skills; attention to detail; and ability to work effectively with people at all levels.
High energy, versatility, and self-direction.
Commitment to integrity and the firm’s Guiding Principles and Leadership Principles.
Ability to lift 25 pounds.
Ability to stand and walk for up to several hours per day, including climbing stairs.
Ability to work occasional nights and weekends for special event management.

Nice To Haves

Exposure to retail marketing and activation.
Experience with Canva, Adobe Illustrator, Photoshop, and/or InDesign.

Responsibilities

Execute approved asset-level strategies, campaigns, and initiatives.
Support execution of the annual plan and approved budget, and manage local calendars to align campaign timing with on-site readiness.
Coordinate on-site execution of creative, digital, and traditional channels with Central Marketing and external vendors.
Plan and execute events, activations, seasonal programming, and grand openings.
Coordinate vendors, logistics, timelines, permits, and on-site operations.
Partner with property management team members and tenants to deliver experiential moments that drive traffic and sales.
Support programming across retail, mixed-use, and destination settings, including evenings and weekends as required.
Deliver customer-facing experiences, activations, and communications that enhance the customer journey and reinforce destination positioning.
Serve as a visible on-site presence during key moments, fostering hospitality and community, and share customer feedback to inform experience enhancements.
Serve as the primary on-site partner to tenants for experience delivery; build relationships with retailers, community partners, and local organizations; and enable tenant participation in approved activations.
Ensure on-site experiences, events, signage, and collateral follow approved brand and place standards; flag risks, deviations, and local sensitivities for guidance.
Ideate with and approve third-party agency local content calendars, and capture and publish authentic on-site content reflecting events, tenant moments, and day-to-day experiences.
Ensure local content aligns with brand, campaign, and messaging priorities, and share content insights and learnings to inform planning.
Report on event performance, traffic, and customer engagement; provide on-the-ground insights and recommendations; and support data collection and post-event analysis.
Create and manage the asset-level budget in consultation with Property Marketing, process approved invoices, track event-related expenses, and forecast the budget.
Manage relationships with local agencies, vendors, and event partners.
Work with the property-level PR agency to deliver approved releases and media moments.
Partner with Corporate Communications to maintain consistency with broader corporate initiatives; support approved media moments, brand events, and PR activations; and flag local opportunities or sensitivities.
Partner with Property Marketing and asset-level teams to refine event strategies and campaign direction, translate strategy into high-quality local experiences, and share on-site insights and opportunities with Marketing.