Manager, Retail Experience and Marketing
About The Position
The Manager, Retail Experience and Marketing leads branch merchandising and marketing efforts across the AAA-MWG footprint. In addition to leading the team in strategy and day-to-day execution, this role will build the foundational infrastructure—annual plans, calendars, workflows, and guidelines—that ensures every marketing touchpoint in the retail channel is intentional and brand-aligned. At AAA, our Team Members strive to deliver amazing service and help our Members outsmart life’s roadblocks. We believe everything you do outside of work adds to who you are at work. NOTE: This role is hybrid and requires 3 days a week in our Walnut Creek, CA office.
Requirements
- Ability to influence and lead within the organization across multiple levels.
- Ability to manage budget and vendors.
- Strong project management skills.
- Ability to prioritize for self and team, delivering against competing concurrent projects.
- Ability to deliver on tight timelines and move quickly with cross-functional teams to execute on decisions while maintaining attention to detail
- Superb communication, organization, and interpersonal skills
- Bachelor’s Degree in a related field or combination of education and relevant experience
- 5+ years of experience in integrated, omnichannel Marketing, preferably in retail marketing or with a focus on consumer experience.
- Experience creating and implementing marketing processes and guidelines.
Responsibilities
- Develop plans to support branch and business objectives and ensure a positive Member experience
- Support branch development projects across updates, retrofits, and strategic projects (new locations, renovations, relocations). This includes space planning, floor plans, branded graphics, and business requirements for all retail locations.
- Design and implement a centralized process and calendar that organizes all branch marketing, including comprehensive marketing guidelines.
- Lead the team in design and production of branch marketing assets, including email, direct mail, branch signage, branch audio, and digital / video materials.
- Develop an audit process to ensure branch compliance with merchandising standards, to include required branch reporting, quarterly meetings, and branch visits.
- Partner with media agencies to lead paid marketing efforts in support of key branch initiatives.
- Maintain relationships with a broad group of stakeholders (branch operations, line of business partners, marketing shared services) to maintain line of sight to business priorities and continually update Marketing plans.
- Oversee the branch/channel central marketing budget, providing monthly updates and strategic recommendations for spend optimization.
- Manage and develop branch marketing and merchandising team.
Benefits
- Great Pay - opportunity to participate in AAA discretionary annual incentive plan or other incentive plans depending upon position
- 401k Matching – $1 for $1 company match up to 6% of eligible earnings per pay period
- Medical, Dental, Vision, wellness program and more!
- Paid Holidays
- Paid Time Off – Team Members accrue paid time off monthly.
- Depending on position, an additional 24 hours per year are earmarked for volunteer activities.
- Collaborative Environment – AAA will value your contribution to providing exceptional service to our members
- Free AAA Classic Membership
- AAA Product Discounts
- Tuition Reimbursement Program
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Number of Employees
1-10 employees
