Director, Access and Experience Marketing

Cytokinetics • South San Francisco, CA

1d • Hybrid

About The Position

Cytokinetics is a specialty cardiovascular biopharmaceutical company, building on its over 25 years of pioneering scientific innovations in muscle biology, and advancing a pipeline of potential new medicines for patients suffering from diseases of cardiac muscle dysfunction. In this exciting role, the Director, Access and Experience Marketing will have a significant impact on the continued and future success of our US business at Cytokinetics, and adult patients living with obstructive HCM. You will be responsible for leading the development and execution of HCP and patient marketing efforts across patient support, REMS, and access for MYQORZO (Aficamten). Collaboration with key functions such as HCP marketing, patient marketing, Treatment Experience, Trade, Sales, Analytics, and Training will be critical to your success in this position. This role will report to the Senior Director, HCP & Patient Experience Marketing.

Requirements

• Bachelor’s Degree required.
• 10-12 years of pharmaceutical marketing or relevant experience required.
• Strong functional knowledge of payer coverage, patient support programs and/or ETASU REMS programs a plus
• High-level strategic thinking, with the ability to translate customer insights into actionable marketing strategy
• Strong analytical and critical thinking skills, demonstrated ability to be a proactive thinker and to embody a solution-oriented mindset
• Proven self-starter, able to work independently, able to handle full workload across multiple projects
• Collaborates seamlessly across functions to build effective working relationships and align on strategy and execution.
• In depth familiarity of pharmaceutical manufacturer compliance requirements, (HIPAA regulations) and federal regulations.

Nice To Haves

• MBA preferred.
• Previous experience in Rare Disease or Cardiology preferred

Responsibilities

• Lead the development and execution of insight-driven HCP and Patient promotional efforts for patient support, REMS, and market access
• Partner closely with promotional agency and market research vendors, while ensuring delivery of on-strategy and on-time projects.
• Manage agency budget to ensure cost-effective delivery
• Collaborate closely with customer facing colleagues, Treatment Experience, and Global Value Access & Distribution (GVAD) to quickly identify and address business-critical opportunities to support patient access to therapy
• Coordinate closely with Omni-channel marketing lead to optimize customer engagement ecosystem
• Develop and track metrics to measure and ensure success of marketing/promotional programs
• Partner with market research and analytics to develop customer insights to inform decision-making
• Liaise closely with Legal, Regulatory and Compliance to execute brand tactics efficiently and compliantly

Benefits

• Our passion is anchored in robust scientific thinking, grounded in integrity and critical thinking.
• We keep the patient front and center in all we do – all actions and decisions are in service of the patient and their caregivers.
• We champion integrity, ethics, doing the right thing, and being our best selves.

What This Job Offers

• Job Type: Full-time
• Career Level: Director