Manager, Regional Marketing - UK

The Regional Marketing Manager will be responsible for developing and implementing a regional marketing plan and calendar, supporting national marketing initiatives, and working closely with local teams to optimize marketing efforts. They will manage the regional marketing budget, oversee brand entry into new markets, and work cross-functionally with various departments. Additionally, they will lead the planning and implementation of regional events, build relationships with community partners, and ensure consistent branding and messaging. This role requires a multi-faceted individual with sales and marketing experience, event planning knowledge, and strong analytical and organizational skills.

• Develop and implement a regional marketing plan and calendar for assigned markets
• Measure, evaluate, and provide reporting on regional and national marketing initiatives
• Evaluate local trends in assigned segments or new markets to determine segment penetration opportunities and strategies
• Manage regional marketing budget and provide guidance on usage throughout individual properties
• Oversee Convene's brand entry into new and existing markets
• Work cross-functionally with sales, revenue, operations, real estate, people & culture, and finance departments
• Support the local sales teams for pre-sell business development efforts
• Identify and support local community and networking events
• Represent the company at local, regional, and national meetings with customers
• Lead the planning and implementation of regional Convene property events
• Provide support for Convene-attended local trade shows and marketing events
• Build key relationships with local community partners, vendors, and like-minded brands
• Drive partnership agreements and potential barters with regional associations, industry bureaus, and local businesses
• Develop expertise in the regional market landscape
• Provide content and admin support for various online channels
• Develop relationships with local influencers and promote business-specific communications
• Support local PR and media opportunities and activations
• Educate teams on regional and national marketing initiatives
• Establish consistent, local positioning/branding image throughout product lines and promotional materials
• Ensure compliance with Convene brand guidelines for all regional and local marketing materials
• Analyze and report on marketing analytics and metrics
• Collaborate with cross-functional stakeholders as a team
• Stay updated on marketing technologies and best practices
• Demonstrate strong communication and organizational skills
• Be a team player in a fast-paced environment

• Candidate must currently reside in the UK and be able to work in the UK without sponsorship
• Develop and implement a regional marketing plan and calendar for assigned markets
• Measure, evaluate, and provide reporting on regional and national marketing initiatives
• Evaluate local trends in assigned segments or new markets to determine segment penetration opportunities and strategies
• Manage regional marketing budget and provide guidance on usage throughout individual properties
• Oversee Convene's brand entry into new and existing markets
• Work cross-functionally with sales, revenue, operations, real estate, people & culture, and finance departments
• Support the local sales teams for pre-sell business development efforts
• Identify and support local community and networking events
• Represent the company at local, regional, and national meetings with customers
• Lead the planning and implementation of regional Convene property events
• Provide support for Convene-attended local trade shows and marketing events
• Build key relationships with local community partners, vendors, and like-minded brands
• Drive partnership agreements and potential barters with regional associations, industry bureaus, and local businesses
• Develop expertise in the regional market landscape
• Provide content and admin support for various online channels
• Develop relationships with local influencers
• Support local PR and media opportunities and activations
• Work closely with local leadership on regional and national marketing initiatives
• Establish consistent, local positioning/branding image throughout product lines, promotional materials, and events
• Ensure compliance with Convene brand guidelines for all regional and local marketing materials and consistency of messaging across all communications
• Experience in marketing, events, or partnership management
• Familiarity with marketing technologies in automation, event, CRM, and optimization
• Knowledge of social media platforms and best practices
• Detail-oriented
• Problem solver with strong communication and organizational skills
• Ability to be a team player in a fast-paced environment
• Excellent verbal and written communication skills

• Excellent health coverage for you and your family
• Generous paid time off, including an extra day off for your birthday
• Participation in our pension scheme with contributions from Convene
• Professional development support
• Savings on bikes and equipment through Convene's Cycle to Work programme
• A chance to be part of a dynamic, growing team
• The opportunity to have a significant impact on your team and the business in the work that you do
• Convene is committed to building an inclusive and diverse workforce. We are an Equal Opportunity Employer and welcome people from all backgrounds, experiences, abilities and perspectives.