Manager, Regional Marketing - East

The job overview for the Regional Marketing Manager position is that the individual will be responsible for developing and implementing a regional marketing plan and calendar, supporting national and local marketing efforts, and working closely with various teams to optimize marketing strategies. They will manage the regional marketing budget, oversee Convene's brand entry into new markets, and represent the company at meetings with customers. Additionally, they will lead the planning and implementation of regional events, build relationships with community partners and vendors, and ensure consistent branding and messaging across all communications. The ideal candidate will have experience in marketing, events, or partnership management, strong communication and organizational skills, and the ability to work in a fast-paced environment.

• Develop and implement a regional marketing plan and calendar for assigned markets
• Measure, evaluate, and provide reporting on regional and national marketing initiatives
• Work with local leadership to evaluate local trends and determine segment penetration opportunities and strategies
• Manage regional marketing budget and provide guidance on usage throughout individual properties
• Oversee Convene's brand entry into new and existing markets
• Work cross-functionally with sales, revenue, operations, real estate, people & culture, and finance departments
• Support the local sales teams for pre-sell business development efforts
• Identify and support local community and networking events
• Represent the company at local, regional, and national meetings with customers
• Lead the planning and implementation of regional Convene property events
• Provide support for Convene-attended local trade shows and marketing events
• Build key relationships with local community partners, vendors, and like-minded brands
• Drive partnership agreements and potential barters with regional associations, industry bureaus, and local businesses
• Develop expertise in the regional market landscape
• Provide content and admin support for various online channels
• Develop relationships with local influencers and promote business-specific communications
• Support local PR and media opportunities and activations
• Work closely with local leadership to educate teams on regional and national marketing initiatives
• Establish consistent, local positioning/branding image throughout product lines, promotional materials, and events
• Ensure compliance with Convene brand guidelines for all regional and local marketing materials and consistency of messaging across all communications

• Experience in marketing, events, or partnership management
• Familiarity with Marketing technologies in automation (e.g. HubSpot), event (e.g. Eventbrite, Bizzabo), CRM (e.g. Salesforce) and optimization (e.g. Google Analytics) a plus
• Knowledge of social media platforms, associated media requirements, and best practices
• Detailed oriented
• Problem solver with strong communication and organizational skills
• Ability to be a team player in a fast-paced environment
• Excellent verbal and written communication skills
• Proficient editing skills to review and provide feedback for written materials
• Proficient in Google Office Suite
• Partnership experience a plus
• Experience with commercial real estate, architecture, or hospitality is a plus
• This position is regionally based and requires frequent onsite attendance.

• Excellent health coverage for you and your family starting day one
• Medical and insurance navigation support through Eden Health
• Flexible vacation time plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug and recharge
• 401K plan with company matching
• Professional development support
• A chance to be part of a dynamic, growing team
• The opportunity to have a significant impact on your team and the business in the work that you do
• A culture of GRIT (Genuine, Relentless, Integrity and Teamwork)