Manager Product Owner Salesforce Marketing Cloud

AirReps•WALLER, TX

About The Position

The Manager, Product Owner for Salesforce Marketing Cloud is instrumental in steering the strategic and operational aspects of Marketing Cloud, aligning it with business objectives and organizational goals. This role ensures the effective deployment, customization, and utilization of Marketing Cloud capabilities to improve marketing processes and deliver an optimal experience to users.

Requirements

Deep understanding of Marketing Cloud and Marketing Next features and best practices.
Strong ability to bridge the gap between technical and non-technical stakeholders.
Excellent communication and stakeholder management abilities.
Knowledge of Agile methodologies and processes.
Knowledge of the Salesforce platform, including both classic and lightning versions.
3-5 years of experience with Salesforce administration, customization and configurations and/or;
3-5 years in product management including defining roadmaps and owning product lifecycle and/or;
3-5 years in HVAC industry with understanding of OEM “Go-to-Market" (GTM) strategies a plus;
3-5 years in leadership positions leading cross functional teams.
Bachelor's degree in Marketing, Business, Information Technology, or related field.

Nice To Haves

Salesforce Service Cloud certification is a significant advantage.

Responsibilities

Serve as the key stakeholder and expert on Marketing Cloud, aligning it with the company's go-to-market strategy and growth objectives.
Engage with marketing, sales, cross-functional, technical teams, and cross-cloud owners to gather in-depth requirements, translating them into platform features and functionality.
Maintain and prioritize the product backlog, ensuring tasks and features align with the company's marketing strategy and objectives.
Regularly update relevant stakeholders on platform developments, new features, and ongoing projects.
Ensure Marketing Cloud is tailored to the specific needs of the marketing team, including journeys, campaigns, lead management, tailored communications, segmentation, AI and Agentic features.
Ensure that Marketing Cloud is seamlessly integrated with other enterprise tools, platforms, and systems to provide a holistic customer view.
Oversee data quality and accuracy, ensuring that customer information and interaction history are up-to-date and accessible. Actively participate in Data360 governance.
Provide input to training and communications content for organizational change management and support training sessions/resources for end-users to ensure they can become proficient with and can utilize its full capabilities.
Regularly assess customer service metrics and generate reports to provide insights and recommendations for improved strategies.
Keep abreast of Salesforce Marketing Cloud updates and industry best practices to maintain a cutting-edge customer service platform.
Perform other tasks as assigned.