Manager, Product Marketing

iTradeNetwork, Inc. • Charlotte, NC

2d • $127,000 - $148,000 • Hybrid

About The Position

iTradeNetwork is seeking a Manager, Product Marketing to lead its product marketing strategy and team. The role translates the company’s platform and solution suites into clear, compelling market stories and owns product marketing across positioning, messaging, launches, competitive intelligence, and customer-facing content. The manager partners with Product, Sales, Customer Success, and executive leadership to bring capabilities to market, define segment-suite value propositions, and communicate measurable customer outcomes across the food and beverage supply chain.

This strategic player-coach role involves leading and developing a team of product marketers while setting go-to-market strategy and execution. Responsibilities span solution positioning and messaging, content and demand-generation programs, sales enablement and revenue alignment, customer advocacy, and event and field marketing. The manager also champions responsible use of AI-driven marketing tools and evaluates technologies that can improve scalability and personalization.

The position is hybrid. Candidates must be located in a listed hub; the job posting does not identify the hub locations. Occasional travel for customer visits and events is expected. Base compensation is $127,000–$148,000 per year.

Requirements

• Bachelor’s degree and 7–10 years of experience in marketing, content, product marketing, or a related field.
• At least 2 years of people management or team leadership experience.
• Exceptional written, verbal, and presentation skills, including the ability to communicate value and differentiation to executive and customer audiences.
• Ability to understand technical concepts and translate them into customer-friendly stories, and to coach others to do the same.
• Experience building and leading the creation of content for sales, marketing campaigns, or customer-facing channels.
• Data-driven mindset and ability to analyze performance metrics, set KPIs, and make strategic recommendations.
• Strong organization and program management skills, including the ability to prioritize across multiple initiatives and a team.
• Demonstrated success developing messaging frameworks and leading the creation of effective sales enablement content.
• Proven ability to collaborate with and influence cross-functional teams and senior stakeholders in a fast-paced environment.
• Willingness to travel occasionally for customer visits and events.
• Must be able to demonstrate lawful ability to work in the United States.

Nice To Haves

• Familiarity with B2B SaaS, supply chain, or enterprise software.
• Experience with AI tools or marketing automation systems.

Responsibilities

• Lead, coach, and develop a small team of product marketers, setting goals, providing feedback, and promoting accountability and continuous improvement.
• Hire, onboard, and manage team members and external agencies or contractors, allocating work and priorities across the product portfolio.
• Own the product marketing roadmap, budget, and operating cadence, and report on team performance and business impact to marketing and executive leadership.
• Define positioning and value proposition strategy for the platform and segment suites, translating complex capabilities into compelling narratives for enterprise and mid-market audiences.
• Own messaging architecture, including frameworks, positioning statements, and proof-point narratives, and ensure its consistent application.
• Partner with Product Management, Sales, and executive leadership to align product strategy, messaging, and go-to-market priorities, and inform the product roadmap with market insight.
• Set content strategy and quality standards for website copy, blogs, email campaigns, product one-pagers, sales decks, thought leadership, and other assets; review team output.
• Direct demand-generation programs with Demand Generation and Digital teams, including webinars, thought leadership, digital campaigns, and customer stories.
• Ensure consistent tone, design alignment, and brand storytelling across marketing channels in partnership with Brand and Creative.
• Oversee development of sales enablement materials, including pitch decks, one-sheets, battlecards, discovery guides, and objection-handling resources, and drive their adoption by Sales.
• Partner with Sales, Revenue Operations, and Sales Enablement leadership to ensure content and programs support pipeline creation and conversion.
• Define success metrics and use analytics to measure marketing impact on funnel health, adjusting strategy based on results.
• Own sales playbooks, persona insights, and competitive intelligence, and guide campaign strategies across enterprise and mid-market segments.
• Set priorities for customer events, field marketing, and industry conferences, and manage associated budgets and return on investment.
• Oversee event planning and execution, including logistics, scheduling, vendor communication, and on-site support, delegating to the team and agency partners.
• Work with demand generation to integrate event-driven leads into campaign workflows and measure their pipeline impact.
• Build executive-level relationships with key customers to develop joint marketing initiatives and advocacy programs.
• Direct customer interviews and feedback sessions, ensuring customer and market insights inform positioning, content, and product direction.
• Oversee testimonial videos, quotes, and case studies and build a scalable advocacy program.
• Champion adoption of AI-driven marketing tools for content production, campaign management, and analytics, and define responsible-use practices.
• Evaluate technologies that improve scalability and personalization across marketing programs and make build-or-buy recommendations.

Benefits

• Competitive salary packages.
• Comprehensive medical, dental, vision, and life insurance benefits for employees and their families.
• Flex PTO for exempt employees and competitive PTO for non-exempt employees.
• Paid parental leave for eligible employees.
• 401(k) matching.
• Tuition reimbursement for approved programs.
• Health and well-being benefits, including Teladoc for general medical and mental health care.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager