Manager Product Marketing

The Canada Life Assurance Company • Toronto, ON

1d • CA$82,300 - CA$151,500 • Hybrid

About The Position

We are looking for a strategic and execution-focused Manager, Product Marketing to support marketing for our Insurance Solutions business. Reporting into product marketing leadership, this role is accountable for translating product and customer insight into clear positioning, compelling go-to-market strategies and effective marketing execution across the customer lifecycle. This role is ideal for a product marketer who thrives in a fast-paced, highly collaborative and insight-driven environment.

Requirements

• 5-7 years of progressive experience in marketing.
• University degree in Marketing, Business, Communications, or a related field.
• Experience in product marketing supporting product launches and go-to-market initiatives that include segmentation, positioning, value proposition development and multi-channel activation.
• Experience within financial services, insurance, workplace benefits, retirement, or a regulated industry is a strong asset.

Responsibilities

• Lead and execute go-to-market strategies for new and enhanced products, services and initiatives ensuring business alignment and strong customer experiences.
• Develop clear product positioning, messaging frameworks and value propositions that resonate with plan sponsors and advisors and guide downstream marketing.
• Define and document launch strategies, key messages, success measures and activation plans.
• Apply customer, market and competitive insight to inform messaging, campaign strategy and prioritization.
• Translate complex products and technical concepts into simple, engaging, customer-friendly language.
• Partner closely with Brand, Communications, Digital, Experience, Product and Sales Enablement teams.
• Define, monitor and report on marketing performance and utilization, leveraging insights to optimize ongoing and future efforts.
• Contribute to a test-and-learn approaches and continuous improvement using digital analytics and marketing best practices.

Benefits

• Career Development: Opportunities for career advancement, access to industry-leading learning programs and up to $2,000 annually towards education reimbursement.
• Health & Wellness: Flexible health and dental benefits, plus a $5,000 mental health benefit to support your well-being.
• Time Off: In addition to regular vacation and personal days, we support community involvement with a volunteer day.
• Financial Security: Company-matching pension plan, share ownership program and additional investment options.
• Rewards and Recognition: Employee recognition programs, service milestone celebrations, employee discounts and more!
• Emphasis on Community: We provide a workplace where employees feel connected and supported through Employee Resource Groups (ERGs), mentorship programs, social clubs and events.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager