Manager, Product Marketing - eBay Live
About The Position
eBay is seeking a dedicated and dynamic product marketer leader to drive inbound product marketing and outbound go to market strategy for eBay Live. This is a unique opportunity to become an integral part of the eBay marketing team, leading a team of PMMs focused on the eBay Live product and commercial teams. This role will partner cross-functionally with product, design, research, marketing, communications, customer service and sales / market teams. To be successful, you are an experienced Product Marketer with people management experience, expertise in developing value propositions, positioning and driving adoption of new and existing tools and resources. You are also experienced in co-creating go-to-market and marketing plans with cross-functional partners. Context in e-commerce and small business is a benefit
Requirements
- 8+ years of experience in product marketing, with at least 2 years of people management experience building high-performing teams
- Strong track record of developing product and go to market strategies at e-commerce companies, with experience both buyer and seller experience preferred.
- Proven ability to drive innovation, and execute projects with excellence
- Success working collaboratively with cross-functional teams and excellent communication skills
- Strong data analysis skills and experience with customer research techniques
Nice To Haves
- Context in e-commerce and small business is a benefit
Responsibilities
- Grow and develop a team of product marketing professionals to achieve business goals with impact
- Responsible for the product value proposition narrative and go-to-market strategy for Buyer Experiences and ensuring business success of our customers on eBay’s ecommerce platform.
- Influence product roadmaps by synthesizing market, customer and competitive insights, build audience segmentation and opportunity sizing.
- Create customer feedback loops during the product and marketing development process to refine the product narrative and value proposition articulation.
- Develop product value propositions, narratives, customer messaging, naming and external facing proof points.
- Manage the go-to-market strategy and planning for product launches and then lead through channel experts to ensure execution and impact measurement.
- Track customer engagement, product adoption, and business success.
- Partner with channel experts across in-product content, marketing, PR communications, customer service, in-market teams, and sales channels to generate demand.
- Identify internal product market fit tracking metrics; synthesize customer feedback to provide signal amidst the noise across the product life cycle: development, launch, and optimization / expansion.
- Build up the value proposition using the voice of the customer to optimize product marketing messaging and to advise on product recommendations.
- Establish important benchmarks for success, and follow progress against goals for the product launches and in-market growth adoption of existing products or services
Benefits
- 401(k) eligibility
- various paid time off benefits, such as PTO and parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
