Director, Seller Strategy — eBay Live

eBay•Toronto, ON

About The Position

eBay Live is redefining commerce by bringing together content, community, and transactions in a real-time, interactive format. Sellers are the foundation of this ecosystem. Their success directly drives buyer engagement, trust, and long-term GMV growth. We are looking for a Director, Seller Strategy to own the end-to-end seller ecosystem strategy for eBay Live. This role will define how we acquire, activate, scale, and retain sellers globally, while shaping the systems, operating models, and cross-functional alignment required to unlock supply at scale. This is a high-impact leadership role with responsibility across strategy, execution, and influence. You will operate as the central orchestrator of seller growth, partnering deeply across Product, Business Development, Marketing, Trust, and Operations.

Requirements

10–15+ years of experience in marketplaces, ecommerce, or platform ecosystems
Proven track record of owning and scaling supply-side or customer ecosystems
Strong strategic thinking with the ability to translate ambiguity into clear direction
Experience driving cross-functional alignment at scale without direct authority
Deep analytical rigor with the ability to turn data into decisions and systems
Experience influencing senior leadership and shaping org-level strategy
Interest in live commerce, creator ecosystems, or content-driven marketplaces
Strong bias for action, ownership, and building from zero to scale
AI-native mindset with comfort leveraging agents, automation, and rapid prototyping

Responsibilities

Define the End-to-End Seller Strategy: Own the global seller strategy across onboarding, activation, growth, and retention
Define seller segmentation, tiering, and lifecycle frameworks
Establish clear definitions of seller success (productivity, retention, GMV contribution, quality)
Translate insights into multi-year strategic roadmaps
Build and Scale the Seller Growth System: Design the operating model for seller success across teams and geographies
Define repeatable playbooks for onboarding, activation, and scaling sellers
Drive improvements in time-to-first-live, time-to-first-sale, and seller ramp velocity
Lead development of programs, incentives, and tools that accelerate seller growth
Own Seller Performance and Insights: Establish a standardized metrics framework across the seller lifecycle
Build a robust insights engine to identify patterns, gaps, and opportunities
Drive WBRs, MBRs, and exec reporting with a clear seller narrative
Ensure decisions across the org are grounded in data and seller truth
Drive Cross-Functional Alignment and Execution: Act as the single-threaded leader for seller strategy across the organization
Partner with Product to shape roadmap priorities grounded in seller needs
Align with BD, Marketing, and Programming to ensure supply-demand fit
Work with Trust and Policy to ensure safe, high-quality seller experiences
Resolve trade-offs and drive end-to-end decisions
Build the Future Seller Ecosystem (AI Native): Drive AI-native approaches to seller growth and operations
Enable teams to move from static plans to dynamic, agent-driven systems
Leverage AI for seller insights, recommendations, and playbook automation
Establish a culture of rapid experimentation and continuous optimization