Manager, Product Marketing & Adoption

IHG•Atlanta, GA

1d•Hybrid

About The Position

Measure and monitor the pulse of the major change program/initiatives to inform our change management strategy including communication, engagement, and project activities in collaboration with the business. Develop and maintain all tools, reports and processes for managing stakeholder initiatives and oversee collection and distillation of feedback. Key focus is to support preparing stakeholders (internal & external) to adopt change driven by introduction of new foundational revenue systems.

Requirements

Bachelor’s or Master’s Degree in a relevant field of work or an equivalent combination of education and work related experience.
5-8 years of experience in Change Management, Stakeholder Engagement, Communications
Solid understanding of change process at the individual and organizational level
Experience and knowledge of change management principles, tools and methodologies
Exceptional communication skills, both verbal and written. Excellent active listening skills
Ability to clearly articulate messages to a variety of audiences and influence others to move toward a common vision or goal
Strong business acumen and understanding of organizational issues and challenges
Familiarity with project management approaches, tools and phases of the project lifecycle
Experience with large scale organizational change efforts.
Certified Change Management Certifications plus

Responsibilities

Maintain documentation on changes and people, process, technology and business impacts; develop and maintain documentation on stakeholder action plans
Identify stakeholders, degree of change, and high-level changes for each group. Maintain high level Stakeholder Assessment and updated heat maps.
Provide detailed analysis, reporting and directional, actionable commentary on stakeholder assessment data.
Develop Regional Engagement Events – plan, develop content, coordinate logistics, invites, and execute events that deliver a steady flow of information, setting a consistent tone, and serving to engage, align, and build commitment from key stakeholders
Develop all change management deliverables as needed
Provide Change Network communications support
Support facilitation of Change Network calls and meetings – document meeting minutes, action items, and drive progress forward Design templates and tools for evaluating program stakeholders
Maintain member database/list and identify opportunities, develop and execute recommendations for participation across stakeholder groups
Develop readiness assessments, measure progress of stakeholder functional groups and regions, analyze and monitor results over time
Work with outside vendor on timing and delivery of business readiness assessments and reporting needs
Develop detailed reports by stakeholder group to inform progress and identify areas of achievement and concern in support of stakeholder readiness metrics.
Work with Key Stakeholders and communications teams to identify key “pulse” metrics. Develop methodology to monitor and report on these metrics. Identify the tools and mechanisms and ensure they are in place to capture appropriate data.
Monitor the program microsite, mailbox and forums for questions and respond or expedite questions to appropriate parties and provide approved responses according to established guidelines
Support communications teams by providing or coordinating with third party on metrics for any email or mass communications efforts as needed.
Collaborate with the Director of Engagement, Communications Partners to identify and schedule required communications outputs
Partner with associates/resources across the IHG organization (e.g., Global Corporate Affairs, Program Management Office, Change Management, Project Stakeholders, etc.) to deliver the required communications deliverables
Establish timelines and schedules for communications development and finalization
Conduct interviews and other research to develop content for articles, presentations and other communications devices
Create creative and engaging multi-media communications deliverables using tools such as PowerPoint, PowerPoint Animation, Audio/Video Overlays/Production, Camtasia, Sketchbook Pro, etc.
Enhance pre-existing communications with alternative designs such as new graphics treatments, improved formatting/layout, new copy, audio/video, animation, etc.
Create, maintain and execute global communications plan where necessary; understand how best to channel communications to increase awareness of the department activities