Director, Product Marketing & Adoption

IHG•Atlanta, GA

1d•Hybrid

About The Position

The Director, Product Marketing & Adoption is accountable for ensuring IHG’s technology and digital products are launched seamlessly and adopted effectively across the enterprise and hotel ecosystem. This leader drives enterprise-wide launch orchestration, operational readiness, and change adoption by establishing governance frameworks, aligning cross-functional stakeholders, and delivering consistent, scalable launch and rollout excellence. The role serves as the connective tissue across Product, Technology, Commercial, and Operations—ensuring clarity, accountability, and measurable outcomes from ideation through launch and sustained adoption.

Requirements

Bachelor’s or Master’s degree in Business, Marketing, Technology, or a related field (or equivalent experience).
10+ years of experience across multiple disciplines, technologies, or processes, including significant leadership of teams and/or large-scale, complex programs.
Demonstrated success in program management, organizing and executing enterprise-level initiatives.
Strong product mindset, including experience with iterative delivery models, customer-centric design thinking, and outcome-focused delivery.
Experience operating within highly complex, matrixed environments and translating complexity into clear, scalable frameworks.
Product marketing and change management experience across large, diverse user populations.
Knowledge of hospitality and/or experience supporting transformation in franchise or distributed operating models (or demonstrated ability to learn quickly).
Exceptional written and verbal communication skills with the ability to influence senior leaders and provide transparency at scale.

Responsibilities

Drive enterprise-wide launch orchestration, readiness, and adoption strategies across Product, Technology, and Operations.
Establish, maintain, and enforce enterprise launch frameworks, standards, governance models, and readiness checkpoints.
Lead final readiness assessments to ensure launches meet defined quality, risk, and adoption standards.
Orchestrate cross-functional sequencing and alignment across complex, multi-workstream initiatives.
Lead and direct readiness pods and pilot teams across communications, training, deployment, and program management.
Champion visibility, transparency, and alignment across a broad set of global and regional stakeholders.
Define, track, and report on change, readiness, and adoption KPIs throughout the launch lifecycle.
Design and implement enterprise listening posts and feedback loops to surface insights from pilots, field teams, and stakeholders.
Translate insights into clear actions that inform product evolution, change strategy, and operational readiness.
Identify, manage, and actively mitigate launch risks, cross-team dependencies, and readiness gaps.
Foster accountability and ownership across workstreams while maintaining delivery momentum.
Ensure cost, budget, and resource plans align with approved project and team targets.