Manager, Product Management
Mesa Laboratories, Inc.•San Diego, CA
•$134,500 - $168,000
About The Position
The Manager of Product Management is responsible for leading marketing initiatives that drive product success and customer engagement. This position requires a blend of strategic thinking and tactical execution, focusing on understanding customer needs, market trends, and competitive dynamics. Oversees a team of product marketers, collaborate cross-functionally, and ensure alignment with the company’s overall marketing strategy.
Requirements
- Bachelor’s degree in Marketing, Business, or a related field.
- Minimum of 5-8 years of experience in product marketing or related roles, with a strong track record of successful product launches.
- Strong analytical skills with experience in market research and data analysis.
- Excellent communication and presentation skills, with the ability to influence and engage stakeholders.
- Proven leadership skills and experience managing teams.
- Proficiency in marketing automation tools, CRM systems, and analytics platforms.
- Creative thinker with a passion for customer-focused marketing.
Responsibilities
- Develop and implement comprehensive product marketing strategies that align with company goals.
- Identify market opportunities and define product positioning, pricing, and messaging strategies.
- Lead, mentor, and develop a team of product marketers, fostering a collaborative and high-performance culture.
- Provide guidance and support on marketing initiatives and professional growth.
- Work closely with product management, sales, and customer success teams to ensure alignment on product strategies and marketing initiatives.
- Facilitate effective communication and collaboration across departments to achieve marketing goals.
- Conduct market research and analysis to identify customer needs, market trends, and competitive dynamics.
- Use insights to inform product development and marketing strategies.
- Oversee the planning and execution of product launches, ensuring all marketing materials and resources are prepared.
- Track launch performance and gather feedback to refine future strategies.
- Design and execute integrated marketing campaigns across multiple channels, including digital, social media, and events.
- Monitor campaign performance and optimize strategies based on data-driven insights.
- Create effective sales tools and training materials to support the sales team in communicating product benefits.
- Conduct training sessions for internal teams to ensure understanding of product features and competitive advantages.
- Establish KPIs and metrics to assess the effectiveness of marketing initiatives.
- Prepare regular reports for leadership on marketing performance and strategic recommendations.
Benefits
- Competitive wages
- Potential bonus opportunities
- Equity awards
- Commission
- Tiered Medical, Dental and Vision Insurance options
- Health savings (HSA) accounts
- Healthcare & dependent care flexible spending (FSA) accounts
- Company paid short term and long-term disability
- Company paid life insurance and AD&D
- Flexible Time Off Policy
- Paid sick leave of 48 hours per calendar year
- Four (4) weeks paid Care Giver leave after 1 year of service or in accordance with state leave laws
- 401(k) plan with a 4% Safe Harbor company match on a 4% employee contribution
- Employee Wellness and Financial Assistance Resources
- Nine (9) paid company holidays per year
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What This Job Offers
Job Type
Full-time
Career Level
Manager
