Manager, Product Management - Content Management Systems

Granicus•Remote,

3d•$128,000 - $178,000•Remote

About The Position

The Manager, Product Management will lead the strategy, roadmap, and execution for Granicus’ content management systems serving government and destination marketing customers. The role owns and evolves the current CMS portfolio while defining and building next-generation AI-forward content management products. It balances customer needs, platform modernization, market differentiation, commercial outcomes, and responsible adoption of emerging technologies. This is a hands-on, customer-oriented product leadership role. The manager will prototype concepts, workflows, and experiences; validate ideas with customers; and work with engineering and design to refine promising concepts into production-ready products. The role involves regular engagement with customers, prospects, and customer-facing teams to understand their goals, workflows, constraints, and expectations, then translate those insights into product strategy and measurable customer and business outcomes. The manager will partner across engineering, architecture, UX, data, AI, product marketing, sales, customer success, finance, legal, security, services, and executive leadership. They will also lead, coach, and develop product managers and product owners responsible for areas of the CMS portfolio. Granicus is a remote-first company with a globally distributed workforce.

Requirements

8+ years of product management experience, including people leadership.
Demonstrated success owning product strategy and business outcomes for complex software products or portfolios in B2B SaaS or enterprise technology.
Experience managing, coaching, and developing product managers or product owners.
Significant customer-facing experience, including discovery, validation, advisory sessions, strategic account engagement, or market research.
Demonstrated experience prototyping concepts and bringing new products or major capabilities from discovery through launch and adoption.
Experience working closely with go-to-market teams on positioning, commercialization, customer readiness, and sales enablement.
Strategic mindset and comfort operating amid ambiguity and cross-functional complexity.
Strong customer orientation and a record of using direct customer engagement to shape product strategy.
Hands-on product prototyping experience, including use of AI-assisted tools to test ideas before full-scale development.
Experience owning established products while building new products or leading modernization.
Working knowledge of content workflows, governance, integrations, personalization, accessibility, and multichannel delivery.
Experience delivering practical AI-enabled capabilities with attention to security, privacy, and responsible use.
Strong technical fluency and ability to partner effectively with engineering, design, and go-to-market teams.
Excellent communication skills and judgment to make clear decisions amid ambiguity and competing priorities.

Nice To Haves

Experience building or managing CMS, digital experience platform, website, content workflow, or web-publishing products.
Experience serving government agencies, public-sector organizations, destination marketing organizations, or other highly regulated or mission-driven customers.
Familiarity with government digital-service requirements, including accessibility, security, privacy, records management, governance, and public trust.
Experience with generative AI, intelligent content workflows, semantic search, personalization, content optimization, or AI-assisted authoring.
Experience leading platform modernization, product consolidation, replatforming, or customer migration initiatives.
Experience with product-led growth, packaging, pricing, monetization, retention, and expansion strategies.
Experience working in a matrixed organization with multiple product, engineering, go-to-market, and executive stakeholders.

Responsibilities

Own the product strategy, roadmap, and business outcomes for CMS products serving government and destination marketing markets.
Define and drive a strategy for AI-forward content management experiences that help customers create, organize, govern, optimize, personalize, and publish content.
Develop a deep understanding of customer content operations, publishing workflows, governance requirements, audience needs, and organizational constraints.
Engage regularly with customers and prospects through discovery, advisory sessions, roadmap validation, usability research, and strategic account engagement.
Prototype concepts, workflows, and experiences to validate assumptions and accelerate learning before full-scale development.
Use modern product development and AI-assisted tools to explore and demonstrate solutions, partnering with engineering and design to refine them into production-ready products.
Balance investment across current-product improvements, platform modernization, customer commitments, technical sustainability, and next-generation innovation.
Partner with engineering, architecture, UX, data, and AI teams to translate strategy into scalable, intuitive, and reliable product experiences.
Establish a platform strategy that addresses the distinct needs of government agencies and destination marketing organizations while identifying shared capabilities and investments.
Lead product discovery and prioritization using customer evidence, product data, market analysis, commercial opportunity, technical considerations, and company strategy.
Own portfolio outcomes including customer adoption, engagement, satisfaction, retention, expansion, revenue growth, operational efficiency, and platform health.
Identify packaging, pricing, bundling, upgrade, and cross-sell opportunities with product marketing, sales, finance, and customer success.
Conduct ongoing market and competitive analysis across government technology, destination marketing technology, digital experience platforms, CMS solutions, and AI-enabled content tools.
Partner with product marketing and go-to-market teams on positioning, launches, sales enablement, customer communications, and market readiness.
Communicate product strategy, roadmap decisions, tradeoffs, risks, and results to executive, customer, and cross-functional audiences.
Drive alignment across Product, Engineering, Design, Sales, Marketing, Customer Success, Services, Finance, Legal, Security, and executive leadership.
Lead, coach, and develop product managers and product owners responsible for areas within the CMS portfolio.
Establish clear ownership, expectations, goals, and decision-making frameworks across the team.
Conduct regular one-on-ones, provide performance feedback, and support direct reports’ professional development.
Build a product culture grounded in customer discovery, prototyping, evidence-based decisions, accountability, experimentation, and measurable outcomes.
Coach the team on effective and responsible AI use in product discovery, prototyping, analysis, planning, documentation, and delivery.
Produce and maintain CMS portfolio vision, strategy, roadmap, investment plans, prototypes, validation findings, product requirements, business cases, success metrics, commercialization recommendations, executive updates, roadmap communications, and team development plans.
Preserve the confidentiality, integrity, and availability of Granicus information assets and ensure employee and customer data privacy in accordance with company policies and required training.