Manager, Paid Media

Edelman•Washington, DC

32d•$72,000 - $100,000•Onsite

About The Position

The Manager, Paid Media will be responsible for supporting the day-to-day management of clients’ paid media activities across a variety of platforms and initiatives. This position will heavily focus on paid search but also have the opportunity flex into other channels including paid social, programmatic, content partnerships and more. This person will help manage the execution, optimization, reporting, and administrative upkeep of paid media campaigns, and will support more senior team members and Account teams during the development and presentation of media plans.

Requirements

At least 4 years of relevant experience in paid media, preferably in an agency environment with specialization in paid search
A bachelor's degree in a related field or equivalent work experience

Nice To Haves

Proven track record analyzing paid media campaign performance and developing and implementing optimization recommendations
Expertise with Google Ads, Microsoft Ads, Search Ads 360, etc.
Knowledge of budget and spend tracking tools (e.g., Media Ocean/Prisma)
Strong data analytics and Microsoft Excel skills
Proven ability to manage multiple small or medium-size projects simultaneously
Strong writing, editing and client interaction skills
Experience with web analytics platforms such as Google Analytics, Tag Manager, or Adobe Analytics
Strong communication skills, analytical abilities, perform well under pressure, and be a team player
Be a self-starter, energized by problem-solving, excel in a collaborative environment, and proactively offer suggestions to build, shape, and improve processes
Experience in other paid media channels such as paid social and programmatic is a plus

Responsibilities

Maintain a deep understanding of company capabilities and the client business
Develop partner/channel consideration sets in response to client briefs, determining optimal mix based on platform/vendor nuances
Act as the day-to-day lead in delivery of planned campaigns, collaborating with publisher partners as well as cross-functionally with internal Analytics, Digital, Creative, and Account teams to bring programs to life
Execute all aspects campaign management processes – campaign strategy; tagging recommendations; platform setup; delivery management (pacing, budget, spend); analysis and reporting
Maintain relationships with key vendors, platforms, and technology partners
Monitor latest trends in digital advertising to improve campaign performance and provide recommendations on how clients can best leverage new tools and services
Help in designing and delivering performance updates, business reviews, new audience-based programmatic solutions and growth opportunity presentations to key agency contacts
Support training of team members on all aspects of campaign setup, optimizations, tactics, use of various buying platforms