Manager, Owner Marketing
About The Position
At Hyundai, we’ve rethought our business and created cars that combine performance, quality, design and innovation into a complete package. It’s time you rethink what you expect from an employer. At Hyundai, we understand you're not just building a career – you're building a life. We believe in our people and realize that our success is a direct result of our commitment in offering you great opportunities for your career. If you would enjoy working in a dynamic environment and are looking for a chance to become part of a stellar team of professionals, we invite you to apply online today.
Requirements
- Must be a high school graduate.
- Six or more years of relevant experience.
- Outstanding communication skills, both verbal and written.
- Advanced in Microsoft Applications (Word, Excel, PowerPoint).
- Excellent problem solving/data analysis skills.
- Excellent time management skills.
- Excellent organizational skills.
- Knowledge of database querying (QMF, Oracle, QL Server and/or Access, etc.).
Nice To Haves
- Bachelor degree is preferred.
- Automotive industry experience preferred.
- Project management experience preferred.
- PMP Certificate preferred.
- Proficient in SAP preferred.
Responsibilities
- Lead strategic direction and execution of Owner Marketing initiatives to enhance customer engagement and performance.
- Own and optimize marketing cost analysis across national and dealer-level tiers for efficient budget allocation.
- Develop in-dealership digital marketing and content strategies to drive parts sales and improve performance.
- Execute cross-functional campaigns supporting HMA objectives in customer satisfaction, parts sales, and vehicle quality.
- Drive customer-facing initiatives across IQS, VDS, CSI, TXI, and SSI to improve owner education, digital transformation, eCommerce, and retention.
- Lead Salesforce (Connex) projects, ensuring integration, data consolidation, and real-time reporting.
- Execute Connex campaigns and journeys using system expertise and specialized training.
- Design and implement Owner Education Program with video content and multi-channel materials.
- Manage Bluelink Digital Commerce strategy, including go-to-market plans and campaigns to boost subscriptions and retention.
- Foster innovation across marketing touchpoints through new technologies and methodologies.
- Manage large-scale video production, including scripts, logistics, and educational asset development.
- Support department budget, monitor compliance, and resolve variances.
- Oversee supplier selection, agreements, RFPs, deliverables, and performance.
- Manage invoices, purchase orders, and internal approvals.
- Develop budgets, forecasts, and pricing strategies with vendors.
- Drive strategic and tactical decision-making for marketing initiatives.
Benefits
- Monthly Hyundai/Genesis vehicle lease allowance (including insurance and maintenance)
- Holiday Pay - the company shuts down with pay between Christmas and New Years.
- Vacation and sick time off
- Healthcare insurance (medical, dental, and vision)
- 401(K) company match
- Additional 401(K) Employer Enhanced Contribution program – eligible after 1 year of employment, in addition to the regular employer matching contribution
- Basic life insurance, short- and long-term disability
- Mental health, wellbeing, and employee assistance program
- Health advocate (coordinate care and services, assistance with claim and billing issues, understanding Hyundai benefits)
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
High school or GED
