Marketing Automation Product Owner

Caterpillar Inc.•Peoria, IL

2d•$108,318 - $169,060•Onsite

About The Position

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it. Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world. The Marketing Automation Product Owner is responsible for defining, evolving, and delivering Salesforce Marketing Cloud capabilities that enable personalized, data-driven customer experiences aligned to the Caterpillar brand and strategic priorities. This role sits within the Marketing Automation & Services team of Cat Digital and partners closely with product, engineering, data, and marketing teams to deliver scalable, omni-channel marketing solutions across the enterprise. The Product Owner owns the product backlog, drives roadmap execution, and ensures platform capabilities meet business needs while maintaining a consistent and high-quality customer experience.

Requirements

Customer Focus – Extensive experience aligning platform capabilities to customer needs and business outcomes
Strategic Thinking – Extensive knowledge connecting day-to-day delivery to long-term product vision
Execution Excellence – Extensive experience driving delivery through strong backlog management and prioritization
Communication – Proven ability to clearly articulate product vision, priorities, and outcomes
Collaboration – Expert ability to build strong partnerships across business, product, and engineering teams
Technical Acumen – Working understanding of marketing platforms, data flows, and integration points

Nice To Haves

Typically a Bachelor’s degree in Marketing, Information Systems, Computer Science, or related field
Experience as a Product Owner, Business Analyst, or similar role
Experience working with Agile methodologies and delivery teams
Hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile, etc.) preferred
Working knowledge of Sales Cloud (contacts, leads, opportunities) and Salesforce ecosystem
Strong understanding of marketing automation, personalization, and omni-channel engagement
Experience with backlog management tools (e.g., Azure DevOps, Jira)
Strong communication, organization, and stakeholder management skills
Salesforce Marketing Cloud certifications (Email Specialist, Admin, Consultant)
Experience working in complex enterprise environments with cross-functional dependencies
Familiarity with data integration, identity management, and digital tracking (cookies, devices, etc.)
Experience supporting large-scale campaign execution and personalization
Exposure to emerging marketing channels and technologies (e.g., AI, conversational messaging like WhatsApp)
Marketing Cloud Email Specialist, Admin, Consultant certifications preferred
Experience working with distributed or offshore teams

Responsibilities

Define and prioritize the Marketing Automation roadmap aligned to business goals and customer engagement strategy
Partner with stakeholders to translate business needs into platform capabilities and product enhancements
Ensure alignment across enterprise initiatives, including customer experience, data strategy, and channel execution
Own, maintain, and prioritize the product backlog based on business value and strategic impact
Translate epics and themes into well-defined user stories with clear acceptance criteria
Serve as the key decision-maker on feature scope, sequencing, and release planning
Participate in Agile ceremonies (sprint planning, daily scrums, reviews, retrospectives) and ensure delivery against commitments
Accept or reject completed work to ensure quality and alignment to requirements
Act as a subject matter expert in Salesforce Marketing Cloud (Email Studio, Journey Builder, Mobile, etc.) and its integration with Sales Cloud
Drive development and optimization of omni-channel campaigns across email, SMS, and emerging channels (e.g., WhatsApp)
Identify gaps in platform capabilities and recommend scalable solutions
Support high-volume, personalized campaign execution through strong data and content integration
Partner with architecture, engineering, and data teams to deliver platform enhancements
Collaborate with marketing teams and business units to enable adoption and improve campaign performance
Communicate priorities, progress, and risks clearly to stakeholders and leadership
Represent the voice of the customer and ensure a consistent experience across touchpoints
Proactively identify and manage platform risks (e.g., spam mitigation, data quality, consent compliance)
Drive prioritization and resolution of security, compliance, and deliverability issues
Support governance of customer data, identity, and consent across marketing systems