Product Owner - Marketing Technology

Ramp Talent • St. Louis, IL

2d

About The Position

Colibri Group is a leading professional education company that helps millions of professionals across various fields advance their careers. They are currently undertaking a significant initiative to unify their marketing technology across their entire portfolio. This newly created role of Product Owner - Marketing Technology will be the first to own the marketing technology roadmap end-to-end, consolidating marketing technology across five business units onto a single platform built on Salesforce Marketing Cloud and Data Cloud. The role reports directly to the VP of GTM Product & Technology and operates in a two-in-a-box partnership with engineering leadership, collaborating with five marketing VPs/SVPs.

Requirements

• 10+ years professional experience
• 5+ years in product ownership within marketing technology/marketing automation
• Marketing domain fluency (PM who owned martech platforms, or marketer who moved into product)
• Strong PM fundamentals: roadmap, prioritization, cross-functional alignment, Agile/Scrum
• Hands-on Salesforce Marketing Cloud experience
• Presence/conviction to manage 5 senior marketing stakeholders simultaneously without folding under pressure
• AI curiosity

Nice To Haves

• Eloqua experience (being phased out)
• B2C/B2B2C familiarity
• EdTech background

Responsibilities

• Own the marketing automation product roadmap, aligned to business and GTM objectives across multiple business units
• Define product vision, priorities, and success metrics for marketing automation capabilities, primarily within Salesforce Marketing Cloud and Data Cloud
• Partner with five business-unit marketing leaders to align on customer journeys, messaging, segmentation, and growth priorities
• Manage backlog, user stories, and sprint planning (Agile/Scrum)
• Own the "what and why" in a two-in-a-box model; engineering owns the "how"
• Drive campaign orchestration, customer journeys, segmentation, personalization
• Ensure integration between marketing platforms and core systems (CRM, CDP/data warehouse); ensure compliance with GDPR, CCPA, CAN-SPAM
• Define and track KPIs for marketing automation and growth initiatives
• Bring an AI-curious mindset to identifying automation/personalization opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed