Manager, Organizational Change Management (User Adoption)

Goodwin Procter•San Francisco, DC

14h

About The Position

Goodwin is seeking a Manager, Organizational Change Management (OCM) to drive adoption of technology products and digital transformation initiatives across the firm. This role is responsible for developing and executing change strategies that ensure successful implementation and sustained use of new tools, systems, and ways of working. The Manager will focus on communications, training, and user adoption, partnering closely with product, project, and business teams to deliver engaging, effective, and measurable change programs that maximize business value.

Requirements

Bachelor’s degree in Business, Communications, Organizational Development, or related field
5–8+ years of experience in change management, communications, training, or related roles
Proven experience supporting technology implementations or digital transformation initiatives
Experience designing and delivering training programs
Strong communication and storytelling skills across multiple formats and audiences

Responsibilities

Develop and execute OCM strategies and plans for technology initiatives and digital transformation programs
Conduct stakeholder impact assessments and readiness evaluations
Identify change risks and define mitigation strategies to support successful adoption
Create and deliver clear, compelling communication plans tailored to diverse audiences (attorneys, business professionals, leadership)
Develop messaging that articulates the “why,” benefits, and impact of change initiatives
Manage communication channels (e.g., email, intranet, town halls, leadership updates) to ensure consistent and timely messaging
Design and deliver role-based training programs (live sessions, e-learning, job aids, and guides)
Partner with subject matter experts to develop relevant, practical training content
Ensure training approaches align with user needs and learning preferences
Coordinate and support training delivery, including scheduling, facilitation, and feedback collection
Drive user adoption strategies, including champion networks, feedback loops, and reinforcement activities
Monitor adoption metrics and user feedback to identify gaps and opportunities
Develop targeted interventions to increase engagement and sustained usage
Support post-launch activities to ensure long-term success and continuous improvement
Partner with product managers, project managers, and business stakeholders to integrate OCM into delivery plans
Align change activities with project timelines, milestones, and governance structures
Collaborate with Knowledge Management, HR, and Communications teams as needed
Define and track KPIs related to adoption, training effectiveness, and change success
Provide regular reporting and insights to stakeholders and leadership
Use data to refine strategies and improve outcomes