Manager, Off-Road Racing and Product

Ford Motor • Allen Park, MI

2d • Hybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Racing is where our story began. In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory. That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves. The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry. Our mantra: Race to win, engineer to lead. If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter. We seek an experienced leader that is well-versed in motorsport marketing with the ability to activate at off-road races and shape production car development. You will lead all Ford Racing marketing off-road racing and product initiatives ensuring our racing DNA flows through all activations, production car strategies & communications. Strong planning, organizational and leadership skills will be required in managing a team of 4 reports and multiple agency relationships to ensure success of the Raptor product line and marketing initiatives across all off-road racing including Dakar, Baja 1000, King of the Hammers, WRC and others.

Requirements

• Bachelors degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering or equivalent combination of relevant education and experience.
• At least 10 years experience in a Marketing or automotive Product role with at least 5 years of direct off-road marketing experience
• At least 5 years experience in a manager role overseeing direct reports and external communications agency partners
• Strong organizational skills and ability to distill complex topics into focused, powerful recommendations/presentations
• Positive attitude and enthusiastic approach to barriers and uncertainty – curiosity and passion for “figuring things out”
• Team-oriented mentality that seeks to build strong, collaborative and lasting relationships with internal stakeholders and external partners
• Flexibility for frequent travel to key races/activations
• Understanding and experience with unique, rugged environments in which off-road racing takes place and ability to personally navigate the physical & logistical aspects of this

Nice To Haves

• Masters degree or higher in Marketing, Advertising, Communications, Automotive Design/Engineering
• Experience in automotive product planning/development
• Hands-on off-road hospitality/activation experience
• Direct agency experience in developing on-site activations and communications

Responsibilities

• Oversee all off-road racing marketing initiatives and Raptor products – intimately involved in cycle planning & internal engineering/competition relationships
• Prioritize amplification of specific race series and races for creating maximum value in shaping Ford Racing as an enthusiast brand (Own Off-Road) and winning enthusiast customers
• Lead development of the Raptor brand (positioning, product content & on-vehicle brand expression), coordinating with Brand Manager, under the Ford Racing banner
• Lead all off-road race operations and series/partner/driver relationships including hospitality & fan engagement
• Prioritize most important annual off-road topics & work streams for driving product and brand passion
• Coordinate with Brand Manager on all branding topics including livery, licensing and merchandise topics
• Leader of all off-road race operations and series/partner/driver relationships
• Plan, manage and forecast budget utilization across all on-road race series/activations
• Coordinate with Content Manager on all media & content topics (website, digital, social, long-form storytelling, etc.)

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager