Global Off-Road Marketing Manager

Ford Motor • Allen Park, MI

7d • Hybrid

About The Position

We made history and now we work to transform the future – for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters. Racing is where our story began. In 1901, Henry Ford climbed into a car he built himself—"Sweepstakes"—and beat America's most famous driver. He wasn't a racer, but he had to win. He did. Ford Motor Company was born from that victory. That fighting spirit lives on in Ford Racing today. We're the engineers, strategists, and competitors who bring Ford's track-tested edge into every vehicle we build. Every track, every stage, every proving ground—that's where we prove ourselves. The result: one of the world's most iconic brands, legendary nameplates, and a team unmatched in the industry. Our mantra: Race to win, engineer to lead. If you're a competitor, innovator, or performance obsessive, Ford Racing is where you belong. Help us write the next chapter. In this position... Lead Ford Racing's production off-road racing strategy by showcasing the capability, durability and innovation of vehicles customers can buy. The role transforms competition into product validation, brand leadership and customer inspiration.

Requirements

• Bachelor’s degree in marketing, business, or related field or equivalent combination of relevant education and experience.
• 5-10 year’s work experience in the field of marketing
• Proven experience in motorsports marketing, with a strong understanding of the industry, team/driver management
• Thorough understanding of branding principles and marketing tactics
• Strong presentation skills
• Heavy travel will be required – domestic and international
• Comfortable working outdoors for extended periods of time
• Weekend and/or evening hours expected

Nice To Haves

• 5+ years of work experience in motorsports, including athlete management
• Demonstrated experience within the off-roading space
• Ability to coordinate projects across multiple teams and race series
• Highly motivated self-starter with excellent communication skills and a flexible approach to working hours.
• Strong program management skills, with ability to manage multiple projects simultaneously
• Experience delivering results on-time and within budget

Responsibilities

• Develop and implement marketing strategy for assigned series that aligns with Ford’s objectives for respective priorities to drive brand awareness and customer engagement
• Series/Format = Off Road/Dirt includes King of Hammers, Rebelle Rally, Score/Baja, Tony Stewart Racing, Eldora, World Rally Cross and Ultra4
• Oversee all aspects of official partnerships within assigned space, liaising with team stakeholders and key Ford leadership at all levels
• Interface between Ford and sanctioning bodies/leagues manage commercial partnerships
• Work cross-functionally with Engineering/Comms/Global Markets/Licensing/Dealer Relations/Design/Retail Marketing/Product Marketing/etc. to develop programs that leverage the relevant partnerships and amplify the Ford/Ford Performance Brand
• Assess Business-to-Business opportunities that come to Ford, by way of an official partnership in motorsports
• Ensure program messaging is consistent within all communication mediums (earned media, shared media, etc)
• Set clear program goals, plus monitor and track performance metrics
• Manage and support trackside efforts, including Leadership, Dealers, Employees (stakeholder attendees)
• Oversee agency work, dedicated to supporting work related to motorsports programs
• Represent the company at motorsports events – trackside and non-track functions
• Prepare presentations on program initiatives, to be shared with Executive Leadership team (all the way up to company CEO)

Benefits

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year’s Day
• Paid time off and the option to purchase additional vacation time.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager