Manager of Strategic Marketing & Broker Development

Compass•Chicago, IL

2d•$70,000 - $90,000•Hybrid

About The Position

The Strategic Marketing & Agent Development Manager is a dynamic, multi-faceted role within the Coaching & Training Team designed to drive growth, brand consistency, and agent success. Serving as a brand ambassador, this individual will proactively support and manage a portfolio of real estate agents, ensuring they are fully integrated into the company culture and maximizing available tools. The ideal candidate will blend strategic marketing planning—spanning digital, email, and social media channels—with robust education and development initiatives, including conducting virtual seminars, hands-on workshops, and collaborative agent outreach.

Requirements

Bachelor’s degree in Business, Marketing or related field, or equivalent experience
3+ years of real estate industry experience preferred
Proficiency with Microsoft Office, Google Workspace, CRM and other sales tools
Strong communication skills, ability to organize and prioritize, ability to work in a flexible and fast-paced environment, positive attitude with exceptional customer service skills, collaborative mindset

Responsibilities

Strong command of tech platform and teaching agents how to adopt tools and best practices to grow their business
Utilizes various marketing channels, such as digital marketing, content marketing, email marketing, and social media to generate leads and increase brand awareness for agents
Collaborates with the design team to create compelling marketing collateral and ensure brand consistency
Evaluates and optimizes marketing activities to maximize efficiency and effectiveness within budgetary parameters
Identifies and leverages emerging marketing trends and tools to continually enhance agent visibility and lead generation capabilities
Contributes to dynamic learning presentations for groups of agents
Creates opportunities for agents to expand their professional network and education through in-office workshops & virtual seminars
Designs easy-to-follow user guides, video tutorials, and resource kits that empower agents to master the tech platform
Manages a portfolio of top producing agents with monthly proactive outreach
Provides a clear channel of communication with designated managing brokers regarding agent support
Fosters a culture of collaboration and innovation and encourages the team to share ideas, best practices and feedback
Be an @ambassador, representing the @culture, brand and high level of service
Attends and promotes company events