Manager of Strategic Marketing & Broker Development
About The Position
The Strategic Marketing & Agent Development Manager is a dynamic, multi-faceted role within the Coaching & Training Team designed to drive growth, brand consistency, and agent success. Serving as a brand ambassador, this individual will proactively support and manage a portfolio of real estate agents, ensuring they are fully integrated into the company culture and maximizing available tools. The ideal candidate will blend strategic marketing planning—spanning digital, email, and social media channels—with robust education and development initiatives, including conducting virtual seminars, hands-on workshops, and collaborative agent outreach.
Requirements
- Bachelor’s degree in Business, Marketing or related field, or equivalent experience
- 3+ years of real estate industry experience preferred
- Proficiency with Microsoft Office, Google Workspace, CRM and other sales tools
- Strong communication skills
- Ability to organize and prioritize
- Ability to work in a flexible and fast-paced environment
- Positive attitude with exceptional customer service skills
- Collaborative mindset
Responsibilities
- Marketing & Tech Strategy and Planning: Strong command of tech platform and teaching agents how to adopt tools and best practices to grow their business. Utilizes various marketing channels, such as digital marketing, content marketing, email marketing, and social media to generate leads and increase brand awareness for agents. Collaborates with the design team to create compelling marketing collateral and ensure brand consistency. Evaluates and optimizes marketing activities to maximize efficiency and effectiveness within budgetary parameters. Identifies and leverages emerging marketing trends and tools to continually enhance agent visibility and lead generation capabilities.
- Education and Development: Contributes to dynamic learning presentations for groups of agents. Creates opportunities for agents to expand their professional network and education through in-office workshops & virtual seminars. Designs easy-to-follow user guides, video tutorials, and resource kits that empower agents to master the tech platform.
- Communication: Manages a portfolio of top producing agents with monthly proactive outreach. Provides a clear channel of communication with designated managing brokers regarding agent support. Fosters a culture of collaboration and innovation and encourages the team to share ideas, best practices and feedback. Be an @ambassador, representing the @culture, brand and high level of service. Attends and promotes company events.
Benefits
- Participation in our incentive programs (which may include eligible cash, equity, or commissions)
- Paid vacation
- Holidays
- Sick time
- Parental leave
- Recharge leave
- Medical
- Tele-health
- Dental benefits
- Vision benefits
- 401(k) plan
- Flexible spending accounts (FSAs)
- Commuter program
- Life insurance
- Disability insurance
- Maven (a support system for new parents)
- Carrot (fertility benefits)
- UrbanSitter (caregiver referral network)
- Employee Assistance Program
- Pet insurance
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
