Manager, Strategic Marketing

Metropolitan Airports Commission•Minneapolis/St. Paul International Airport, MN

About The Position

Reporting to the Assistant Director of Strategic Marketing, this position serves as a first-level leader and senior marketing strategist within the Strategic Marketing and Communications Department (SM+C). The Marketing Manager drives integrated marketing strategy, leads cross-functional initiatives, and elevates the department's marketing capabilities across key brand and revenue-generating programs. This position is responsible for developing and executing high-impact marketing strategies, providing strategic guidance to internal partners, and supervising assigned marketing staff. The role drives organizational marketing goals through research, collaboration, and data-informed decision-making. As a key manager in the SM+C department, this role also oversees external-facing marketing efforts, identifies issues that may require senior leader review, and ensures that all marketing across channels aligns with MAC brand standards and strategic positioning. The Strategic Marketing and Communications Department stewards a consistent brand voice, activates the brand to engage key constituents and supports non-aeronautical revenue growth and passenger engagement through strategic campaigns grounded in research and analytics.

Requirements

A bachelor's degree, preferably in Marketing, Advertising, Business, or a related field. In lieu of a degree, eleven (11) years of professional marketing experience.
Seven (7) or more years of professional marketing experience, with demonstrated progression in strategic responsibility.
Three (3) years of experience managing and supervising direct reports, which included responsibility for hiring, coaching, rewarding, disciplining, and terminating employees.
Experience independently leading end-to-end marketing strategy — from research and planning through execution and measurement — for complex or multi-faceted initiatives.
Demonstrated ability to manage marketing budgets and deliver measurable return on investment.
Experience writing sophisticated project and creative briefs and guiding a cross-functional team through development and execution.
Advanced written and verbal communication skills with a strong attention to detail and ability to influence stakeholders at various organizational levels.
Proven ability to build and maintain effective cross-functional relationships and drive results through influence as well as direct leadership.
Strong analytical and research skills; proficiency in data analysis, performance metrics, and ROI measurement.
Excellent presentation skills and storytelling ability, with demonstrated experience presenting to leadership.
Experience leading or contributing to integrated marketing campaigns inclusive of traditional and digital media channels.
Experience with CRM strategy and execution, or advanced understanding of CRM platforms and data-driven marketing.
Experience with project management software and proficiency in Microsoft Teams, Word, Excel, PowerPoint, and Outlook at an intermediate or advanced skill level.
Working knowledge of AI platforms (e.g., Copilot, Claude, Adobe, Gemini, and/or ChatGPT) for business applications.
Ability to respond to emergencies 24/7, as needed.
Valid driver's license and a reliable vehicle to commute between job sites.

Nice To Haves

Ten (10) or more years of marketing experience, including agency experience.
Experience with business-to-business and consumer marketing, including positioning, advertising, and messaging strategy.
Experience with revenue-driving programs and digital marketing initiatives, including geofencing, geotargeting, personalization, and multi-channel campaign strategy.
Experience in airport marketing or related aviation industries.
Experience in hospitality, hotel, stadium, parking, and/or airline marketing.
Experience working for or with public sector entities or governmental agencies.
Experience in or knowledge of aviation issues, the airline industry, and the Metropolitan Airports Commission and its programs, operations, and policies.

Responsibilities

Lead development of annual strategic marketing plans grounded in research, data analysis, consumer insights, market trends, and media planning for assigned clients — internal MAC departments for whom this position serves as primary marketing contact.
Develop, lead, and execute comprehensive marketing strategies and campaigns for assigned clients, with a focus on driving revenue, enhancing brand presence, and advancing organizational priorities.
Produce sophisticated strategic analyses around growth opportunities, marketing insights, and core business metrics to drive efficiencies, decision-making, and results.
Collaborate with department leadership and Marketing Strategists to ensure consistent, strategically aligned plans across the full client portfolio.
Manage annual marketing and advertising budgets for assigned initiatives, delivering positive return on investment and providing sound budget recommendations to department leadership.
Establish KPIs, create testing plans, and provide program reporting.
Serve as a proactive strategic resource to internal team members and consultants by providing high-level marketing and communications guidance and representing the department's strategic point of view.
Own the development and execution of integrated channel strategy and messaging for assigned clients, ensuring strategic cohesion across all touchpoints.
Champion clear marketing and communications objectives across the division; ensure all campaigns, events, and projects are grounded in aligned strategy.
Identify and develop opportunities with outside partners including media, opinion leaders, and aligned organizations, working closely with SM+C leadership to create innovative and brand-supporting programs.
Partner with creative and communications team members to develop and execute targeted marketing and communications initiatives.
Write and guide campaign and creative briefs; lead creative brainstorming sessions and creative reviews; coach others on brief development as needed.
Lead strategic collaboration with MAC departments and client leaders to elevate brand and revenue initiatives.
Serve as a marketing resource and thought partner to cross-functional departments; act as a brand advocate and subject matter expert in organizational projects and committees.
Stay current on key marketing trends, best practices, and industry or economic research; share knowledge to advance team capability and inform department strategy.
Work closely with the Assistant Director of Strategic Marketing to plan and manage department advertising, including media strategy, key media vendor and agency relationships, and coordination of execution in collaboration with Marketing Strategists, Digital Marketing and SM+C Creative.
Collaborate with the Assistant Director of Strategic Marketing to establish annual team goal-setting planning sessions in accordance with the department's strategic initiatives.
Oversee the work of Marketing Strategists and any contractors supporting or acting in this role.
Ensure the team is monitoring program success through appropriately established key performance indicators (KPIs) and results tracking.
Create a culture of mentorship and development within the team; direct the activity of direct reports; integrate elements of MAC's Strategic Plan into areas of responsibility by communicating clear performance expectations and standards.
Exercise supervisory authority in accordance with MAC Human Resource Policy and the MAC Administration Manual.
Hire, develop, recognize, transfer, discipline, and discharge direct reports.
Create and maintain a rewarding and productive work environment and facilitate effective working relationships among team employees.
Conduct regular performance review discussions and provide appropriate coaching, counseling, direction, and resolution to direct reports.
Other duties as assigned at the discretion of the Assistant Director of Strategic Marketing or Director of SM+C.