Manager of Media Services

Mortenson Dental Partners•Louisville, KY

13d•Hybrid

About The Position

The Manager of Media Services will develop and lead integrated paid media strategies across multiple dental brands, specialties, and geographic markets. This role involves building cross-channel media plans to drive new patient acquisition, improve brand awareness, and support organizational growth goals. The manager will oversee campaign execution, trafficking, pacing, optimization, and performance monitoring across all paid media channels, making data-driven recommendations to improve conversion performance, lead quality, efficiency, and return on investment. Additionally, the role includes leading reporting and post-campaign analysis, translating data into actionable insights for leadership, managing and mentoring media specialists, and collaborating cross-functionally with various teams. Budget ownership and vendor management are also key aspects of this position.

Requirements

Bachelor Degree
7+ years of experience in media strategy, paid media, digital marketing, or performance marketing.
Proven leadership experience managing, mentoring, or developing team members
Strong understanding of digital advertising platforms, including Google Ads, Meta, YouTube, programmatic display, OTT/CTV, and analytics platforms.
Experience with marketing analytics, attribution, conversion tracking, and reporting tools such as Google Analytics or similar platforms.
Any offer of employment is contingent upon the Company’s determination that the candidate has successfully passed a background check, including a drug screen.

Responsibilities

Develop and Lead Integrated Paid Media Strategies Across Multiple Dental Brands, Specialties, and Geographic Markets.
Build cross-channel media plans designed to drive new patient acquisition, improve brand awareness, and support organizational growth goals.
Oversee Campaign Execution, Trafficking, Pacing, Optimization, and Performance Monitoring Across All Paid Media Channels.
Make Data-driven Optimization Recommendations to Improve Conversion Performance, Lead Quality, Efficiency, and Return on Investment.
Lead Reporting and Post-campaign Analysis Across Brands, Markets, and Media Channels.
Translate Media and Performance Data into Clear, Actionable Insights and Strategic Recommendations for Marketing and Operational Leadership.
Manage and Mentor Media Specialists and Other Supporting Team Members, Helping Foster Continued Professional Development and Media Expertise.
Collaborate Cross-functionally with Creative, Communications, Operations, Analytics, and Technology Teams to Ensure Integrated Campaign Execution and Alignment.
Manage Media Budgets Across Multiple Brands and Regions, Ensuring Responsible Stewardship of Marketing Investments.
Develop Budget Allocation Recommendations and Monitor Pacing to Ensure Campaigns Remain Aligned with Performance Goals and Financial Expectations.