Manager of Marketing Planning & Delivery

Blend360•Toronto, ON

24d•CA$45 - CA$50•Onsite

About The Position

Our Fortune 100 financial services client is seeking a Manager of Marketing Planning & Delivery to support their banking partner, a large Canadian national bank. This role will contribute to the client’s next level of growth and expansion.

Requirements

Exposure to the Agile methodology
Expertise in driving performance growth across multiple dimensions and KPIs
Deep knowledge of product analytics and marketing tech stack
Authentic, decisive, resilient, highly collaborative, and results-oriented
4-6 years of marketing management experience within a financial services environment
Work in a standard office-based environment; non-standard hours are a common occurrence.
Availability to work onsite in Old Toronto 5 days per week.

Nice To Haves

Limited travel domestically.

Responsibilities

Drive sustained and profitable revenue growth through the planning, development and delivery of customer engagement marketing programs.
As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing), drive full-funnel marketing planning, and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.
Champion a customer-focused culture to deepen client relationships and leverage broader Bank relationships, systems, and knowledge.
Support marketing objectives to set and refine annual and quarterly marketing plans.
Collaborate closely with Marketing’s Customer Journey management groups to plan and execute customer driven action plans and marketing programs.
Monitor consumer sentiment, market conditions, competitive activity, and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.
Lead and execute engagement strategies across the credit card portfolio, including new product launches, events, upgrades, and card refreshes, and integrate such strategies within existing programs to promote a seamless client experience.
Analyze and leverage insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.
Apply a deep understanding of Bank-wide and business partner needs, ensuring full buy-in (agreement) and participation of multiple business, channel, and marketing partners in a highly matrixed environment.
Collaborate with Marketing’s Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.
Support development and deployment of creative assets, agnostic of media channels and across all touchpoints.
Champion proper usage of the client’s brand in Canada, in full compliance with global brand guidelines and the client’s visual identity continuum.
Champion a high-performance environment and demonstrate commitment to the client’s values: accountability, passion, integrity and respect.
Deliver results in accordance with the client’s behavioral competencies. Create an inclusive team culture and an environment where team members hear, share, and appreciate diverse perspectives.
Direct day-to-day activities in a manner consistent with the Bank’s risk culture and the relevant risk appetite statement and limits.
Actively pursue effective and efficient operations of his/her respective areas, while ensuring the adequacy, adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk, regulatory compliance risk, AML/ATF risk and conduct risk, including but not limited to responsibilities under the Operational Risk Management Framework, Regulatory Compliance Risk Management Framework, AML/ATF Global Handbook and the Guidelines for Business Conduct.
Design and implement global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed across global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.