Manager of Marketing Engagment (50538)
Platinum Dermatology Partners LLC•Dallas, TX
•Onsite
About The Position
This role requires a highly analytical and strategic CRM & Retention Manager with deep Salesforce Marketing Cloud (SFMC) experience to own and scale our patient lifecycle marketing strategy end-to-end. This role will be responsible for designing, building, and optimizing patient journeys that drive retention, increase visit frequency, and maximize lifetime value across our network of practices. The ideal candidate is both a strategist and a builder—someone who can translate patient data into actionable insights and execute sophisticated, automated journeys across email and SMS.
Requirements
- Bachelor degree in any related Marketing specialties
- 5–8+ years of experience in CRM, lifecycle marketing, or retention-focused roles
- Prior experience working in healthcare is highly preferred
- Hands-on Salesforce Marketing Cloud experience is preferred (Journey Builder, Automation Studio, segmentation) but not required.
- Strong analytical skills with the ability to translate data into strategy and execution
- Experience building automated, multi-step lifecycle journeys across email and SMS
- Familiarity with SQL, data modeling, and personalization strategies preferred
- Experience in healthcare, multi-location, or service-based businesses is a strong plus
Nice To Haves
- SQL, AMPscript experience preferred but not required
- Familiarity with SQL, data modeling, and personalization strategies preferred
Responsibilities
- Drive the CRM and patient retention strategy from concept through execution and optimization
- Identify opportunities to increase patient frequency, adherence to treatment plans, and long-term engagement
- Build, manage, and optimize journeys within Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio, etc.)
- Leverage data extensions, segmentation, and personalization (SQL, AMPscript experience preferred but not required) to deliver targeted communications
- Partner with data/IT teams to ensure proper integration, data flow, and platform scalability
- Design and implement condition-specific and service-line journeys (e.g., acne, skin cancer follow-ups, cosmetic treatments, chronic conditions)
- Create trigger-based campaigns tied to patient behavior, visit history, and care plans
- Continuously refine journeys based on performance and patient engagement signals
- Analyze campaign performance and patient behavior to uncover insights and drive improvements
- Monitor and optimize email deliverability, including assessing inbox placement, sender reputation, and engagement signals, and provide actionable recommendations to improve performance
- Track and report on KPIs such as retention rate, visit frequency, reactivation rate, and lifetime value
- Lead A/B testing and experimentation across messaging, timing, and channel strategy
- Partner with marketing, operations, and clinical teams to align messaging with patient care goals
- Ensure all communications are compliant with HIPAA and patient privacy standards
- Collaborate with the Director of Digital Marketing on broader growth strategy
Benefits
- Medical, Dental, and Vision insurance
- Short-term/Long-term disability
- Life and other voluntary plans
- 401(k) plan
- Employee Referral Program
- Paid Time-Off
- Company-Paid Holidays
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What This Job Offers
Job Type
Full-time
Career Level
Manager
