Manager of Marketing Analytics

Noodles & Company • Broomfield, CO

7h • Hybrid

About The Position

As the Manager of Marketing Analytics, you will play a pivotal role in unlocking and optimizing guest and transactional data to fuel business growth. Partnering closely with Marketing, Digital, IT, and cross-functional leaders, you will work to understand business objectives, enhance insights into guest behavior, and evaluate marketing channel effectiveness. Your ability to transform data into actionable recommendations will directly drive our go-to-market strategy and scale personalization across marketing channels. You will take a hands on approach, balancing strategic leadership with direct analytical execution. In collaboration with IT and the Senior Manager of Guest Insights & Research, you will develop insights from the loyalty customer database, mining data to produce impactful reports and recommendations. You will lead the creation of guest segmentation strategies and modeling, ensuring these insights inform a comprehensive marketing approach that boosts engagement, loyalty, and customer lifetime value. Additionally, you will spearhead the development of reporting and dashboarding tools, enabling automated self-service reporting, executive presentations, and weekly discussions to continuously optimize business performance.

Requirements

• Bachelor’s degree in Statistics, Marketing, Finance, Mathematics, IT, or related fields is preferred, or equivalent practical experience in analytics.
• 5+ years of experience working with marketing database solutions with focus on multi-channel marketing and one-to-one communication (CRM) approaches preferred.
• 5+ years of experience working with customer and/or transactional data and relational databases.
• Previous restaurant experience preferred.
• Ability to understand business objectives and requirements, organize and interpret results, and deliver insights with recommendations in a marketing environment.
• Strong experience in using query and analysis tools such as Power BI, SQL, and others
• Thrives in analytical deep dives, uncovering trends and opportunities that shape business direction.
• Skilled in utilizing predictive analytics tools like Mastercard Test & Learn, or adept in applying statistical methods for controlled testing to optimize business strategies.
• Familiarity with marketing measurement methodologies like MMM, MTA, and lift testing.
• A professional demeanor with strong communication and presentation skills, capable of engaging effectively with diverse audiences.
• Operates independently, proactively identifying gaps, opportunities, and new analytical approaches
• Strong project management skills
• This is an individual contributor role that requires comfort working independently and driving analysis from strategy through execution.

Responsibilities

• Develop and maintain a thorough understanding of Noodles & Company's data sources, including operational databases and data flows with external partners.
• Establish and manage KPIs and metrics for daily, weekly, and monthly performance management.
• Translate business objectives into testable hypotheses to improve decision-making.
• Oversee tests conducted on the Mastercard Test & Learn platform and translating results into actionable business recommendations
• Collaborate with IT and marketing to gain actional insights that allow Noodles to manage loyalty database and better leverage loyalty guest base.
• Work in partnership with marketing, digital, and research teams to design, influence, execute, measure, and improve marketing initiatives across various channels.
• Apply scientific methods to determine the causal relationships between marketing strategies and consumer behavior & sentiment to enhance business performance.
• Develops new measurement frameworks, reporting structures, and operational processes to support a growing Marketing Analytics function
• Create presentations, charts, and executive summaries that effectively communicate findings to marketing leads, cross-functional partners, and executives.
• Develop compelling narratives that connect data analysis with business challenges.
• In partnership with IT, develop automated dashboarding tools to provide reliable self-service insights on guest behavior and channel performance.
• Analyze A/B or Multivariate Tests to provide measurable insights on test data.
• Collaborate with cross-functional teams to develop a unified and actionable guest segmentation strategy based on a comprehensive view of guest data.
• Work with Sr. Manager of Consumer Insights to analyze first party research

Benefits

• Eligible for annual performance bonus up to 15%
• Flexible paid time off
• Medical, dental, and vision insurance
• 401(k) and stock purchase discounts
• Paid maternity and paternity leaves, adoption, and surrogacy benefits
• Noodles Resource Groups – inclusive communities that foster belonging, build connections, and support your personal and professional growth
• Scholarship opportunities through Noodles Foundation
• Monthly technology stipend
• Discounts through our gift card program

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Number of Employees: 1,001-5,000 employees