Manager of Marketing & Communications - Full time 8 Hrs.1.FTE

Washington Hospital•Fremont, CA

11d•Onsite

About The Position

The Manager of Marketing & Communications, under the direction of the Director of Marketing & Communications, coordinates public relations, advertising, social media, website, marketing, communication, audiovisual programming, and activities targeting internal and external publics – consistent with the mission, goals, and strategic priorities of the Health System. The Manager utilizes and manages multiple outside vendors/contractors to execute many of the required duties. The Manager provides support to the Director of Marketing & Communications for information for media and develops draft public statements. The Manager oversees video production for the organization. Under the direction of the Director of Marketing & Communications, in addition to performing the essential functions listed below, you may also be assigned other duties as required. The following contract positions are the responsibility of the Manager, including contract and assignment management: Video production team, Team of writers, Graphic designer.

Requirements

Bachelor’s degree, or equivalent experience, in public relations, marketing, journalism, mass communications, English, or related field.
At least 3 to 5 years of public relations experience, preferably in a hospital or health care setting.
Excellent oral and written skills.
Knowledge of administrative and supervisory principles and practices.
Knowledge of reporting, editing (including copy editing), graphic design, and photography.
Knowledge of public relations theory and possesses strong skills to manage PR situations.
Knowledge of advertising and research.
Excellent computer skills.
Knowledge of printing and producing large projects.
Outstanding creativity and ability to direct and implement strategies and specific marketing activities in a competitive environment.
Ability to work effectively with all levels of staff at an organization.

Nice To Haves

Master’s degree preferred.
Management and supervisory experience preferred.

Responsibilities

Produces internal employee newsletter Currents, talking points, and other collateral as requested.
Produces content for and provides day-to-day management of external publications, including the Health & Wellness catalog, and Tri City Voice newspaper advertorial.
Serves as a secondary source, at the direction of the Director of Marketing & Communications, of information for the media. Provides support for the release of information to the media.
Provides the editorial plan and implements the annual report, including working with Nursing and other departments on content, photography, etc.
Provides oversight of website content for the Digital Specialist to ensure content is up to date and appropriate for target audiences.
Coordinates with other departments to produce brochures and other marketing collateral.
Ensures timely support of video requests and development of short- and long-form video supporting the Health System’s strategic priority service lines.
Collaborates with a video production company to create a tribute video. The project includes interviewing key associates, gathering photo assets, and writing the script for the video production.
Directs operations and staff as appropriate, including hiring, firing, training, and evaluation.
Examines alternative methods of providing services in order to reduce departmental costs.
Prepares and monitors departmental budgets and operational expenses, addressing capital equipment, personnel, inventories, and other department costs as it relates to the responsibilities of the position.
Trains and develops department staff members for new responsibilities and authority.
Formulates plans to ensure deadlines are met predictably and consistently.
Remains flexible to adjust to changes, interruptions, and emergencies. Regularly follows through to completion of assignments.
Consistently demonstrates ability to organize workday and recognize and establish priorities to achieve maximum productivity and efficiency.
Follows through on work within the department to ensure problems are resolved; communicates effectively to answer questions, give information, and meet the needs of others.
Regularly foresees potential problem situations and intervenes to offset adverse impact.
Demonstrates a proactive and positive attitude. Acts as Public Information Officer during times the Incident Command Center is activated for actual events or drills.
Knows when to utilize vendors or contractors to support the execution of projects, and can manage multiple vendors and projects simultaneously.
Maintains ongoing contact with members of the news media to promote the Health System’s services and objectives.
Represents the Health System at community functions.
Attends meetings for the Director of Marketing & Communications in his/her absence when requested.
Modifies communication style as appropriate to ensure that information is understood