Director of Marketing & Communications

Montage International•Laguna Beach, CA

1d•Onsite

About The Position

The Director of Marketing and Communications works directly with the Director of Sales & Marketing and Field Directors of Sales & Marketing to manage the development, implementation and oversight of Marketing and PR strategies for three properties. Responsible for managing website, email campaigns, print collateral, public relations, social media and other supporting marketing and communication channels for the properties. Responsible for entertaining and maintaining relationships with existing marketing partners, suppliers, OTA Account Executives, media, local influencers as well as building new relationships to generate partnership opportunities and drive revenue for the hotels. Work with Corporate Communications, Corporate Brand and Field Sales teams to develop and execute the hotel's overall strategic marketing, public relations and social media programs including but not limited to; marketing plans, media relations, community relations, and internal communications, content creation, content scheduling, all in conjunction with corporate directives.

Requirements

High school or equivalent education required.
Bachelor’s Degree required.
5 – 8 years’ experience in marketing, advertising, branding, public relations, social media strategy and execution.
Computer proficiency and administratively strong.
Must possess basic photography skills for social media content creation
Knowledge of food and beverage menus, food preparation and presentation.
Must be able to speak, read, write and understand the primary language(s) used in the workplace.
Must be able to read and write to facilitate the communication process.
Requires good communication skills, both verbal and written.
Excellent inter-personal and sales/marketing and public relations related experience.
Exceptional organizational and supervisory skills.
Ability to act independently with minimal or no supervision.
Ability to communicate customer needs and resolve complaints independently.
Sales ability and skill in both oral and written form.
Must possess basic computational ability.
Must possess computer skills, including, but not limited to, Microsoft Word, Excel, PowerPoint and Opera.
Ability to establish and master goals.

Responsibilities

Formulate and execute rooms focused Marketing and PR initiatives. This includes, but is not limited to, print/digital promotions, national & local email campaigns, third party (i.e. AmEx, Consortia, Publications, etc.) email/direct marketing initiatives, website, social media planning and execution, writing and editing press releases and other communications, local/regional pitching efforts and oversight of PR agency and any external support teams
Formulate and execute Food & Beverage related Marketing and PR initiatives such as check stuffers, menu designs, updating website with new menus and content, social media, updating/working with design team for all collateral and strategic planning with department heads to create profitable offerings, and pitch national/local media.
Formulate and execute Spa and Retail related Marketing and PR initiatives such as check stuffers, trunk shows, interviews and articles, updating website with special offers/new treatments, social media, strategic planning with department head to create profitable offerings, and pitch national/local media.
General support for all property Directors of Sales & Marketing. This includes, but is not limited to answering general Marketing and PR inquiries, attending meetings, working as main contact.
Serve as day to day contact for outside PR agency, manage and provide direction for media visits, media entertainment, creating itineraries, etc.
Website management. Complete monthly audits of website content to ensure it is accurate and updated. Work with department heads to update all necessary information with copy, imagery, etc. as well as lead brainstorming sessions to generate content that will ultimately lead to a purchase.
Media planning and ad execution. Work with the Corporate Digital Marketing team to determine media plan, SEO, PPC and web analytics.
Budget analysis and maintenance. Work with the Directors of Sales and Marketing to ensure department stays within expense budget while moving dollars to and from various line items to prioritize and execute the most profitable projects.
Work with revenue management department to monitor and leverage online listings with all major online travel sites.
Work with revenue management to position rates for success
Responsible for managing marketing and communication coordinators
Manage URL Listings
Execute all email marketing programs
Execute trafficking and creation of online newsletter
Execute trafficking and tracking of direct mail campaigns
Execute planning, promoting and coordinating special events including but not limited to customer appreciation events, socials, press trips, customer FAM trips and outdoor activities, photo shoots.
Lead the coordination, organization and management of annual programming planning through MIPS
Run all dedicated hotel social media accounts, across Facebook, Instagram and X.
Coordinate and execute dedicated social media photoshoots.
Coordinate and execute paid social campaign strategies to drive hotel, food and beverage, spa, retail revenue.
Serves as brand representative for internal and external purposes; promotes and protects brand equity.
Supports the execution of marketing communication in all aspects: through dedicated direct & email campaigns, advertising, online media, public relations, social media, blogs, etc.
Communication and planning of all Marketing initiatives to hotel outlets (Rooms, Food & Beverage, Spa and promotions/packages).
Manages communication with third party vendors and routes approval process through the executive office and brand.
Develops and manages all strategic campaigns that communicate packages and promotions to achieve revenue goals and grow market share.
Develops strong partnerships with local organizations to further increase brand/produce awareness.
Participates and contributes to the planning and yearly calendar programming.
Professionally represent the hotel at all industry/community functions.
Participate as a team player with all departments.
Assist with reports and/or competition data collection.