Director of Marketing & Communications

Friends • W. Palm Beach, FL

1d

About The Position

Mounts Botanical Garden is seeking a strategic, creative, and results-oriented Director of Marketing & Communications to lead institutional marketing, audience growth, public visibility, and organizational communications for one of South Florida’s premier cultural and horticultural destinations. This leadership position is responsible for advancing attendance growth, audience engagement, membership participation, institutional visibility, earned revenue, and public-facing communications through a coordinated marketing strategy, campaign development, digital engagement, public relations, and brand stewardship. The Director will oversee strategic marketing initiatives, including: Attendance-driving campaigns and seasonal promotions, Digital marketing, social media, and audience engagement, Website strategy and email communications, Brand management and institutional messaging, Public relations and media engagement, Membership, retail, and revenue-supporting promotions, Marketing analytics, campaign performance, and KPI tracking. The position supervises the Marketing & Communications Department and works collaboratively across Operations, Membership, Development, Programs, Events, Guest Services, Retail, Nursery, and Executive Leadership.

Requirements

• Strategic thinker and collaborative leader
• Experience in Marketing and communications leadership
• Experience in Audience development and campaign strategy
• Experience in Digital marketing and analytics
• Experience in Brand management and storytelling
• Experience in Public relations and media coordination
• Experience in Multi-channel campaign execution
• Experience in Performance measurement and organizational alignment

Nice To Haves

• Experience with platforms and systems such as WordPress, Constant Contact, Google Analytics, Meta Business Suite, CRM systems, Adobe Creative Suite, Canva, and related digital marketing tools
• Experience in nonprofit, tourism, cultural, hospitality, arts, museum, garden, or visitor-serving organizations

Responsibilities

• Attendance-driving campaigns and seasonal promotions
• Digital marketing, social media, and audience engagement
• Website strategy and email communications
• Brand management and institutional messaging
• Public relations and media engagement
• Membership, retail, and revenue-supporting promotions
• Marketing analytics, campaign performance, and KPI tracking
• Supervises the Marketing & Communications Department
• Works collaboratively across Operations, Membership, Development, Programs, Events, Guest Services, Retail, Nursery, and Executive Leadership

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discounts
• Health insurance
• Opportunity for advancement
• Paid time off
• Training & development
• Vision insurance

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: No Education Listed