Director of Marketing and Communications

Greater SATX Regional Economic Partnership • San Antonio, TX

1d • Hybrid

About The Position

The Director of Marketing & Communications serves as the organization’s storyteller, brand steward, and strategic communications leader. This role is responsible for positioning the region as a globally competitive destination for corporate investment, talent, and innovation — while also building trust and engagement with investors, public partners, elected officials, and the community. This leader owns the organization’s brand, narrative, messaging, and reputation. They drive integrated marketing, public relations, media, digital, content, and executive communications strategies that directly support economic development, corporate recruitment, investor relations, and public policy goals.

Requirements

• 10+ years of senior-level marketing, communications, or brand leadership experience
• Proven success leading integrated marketing and communications strategies
• Experience managing brand, PR, media, digital, and content at scale
• Demonstrated ability to translate complex economic, policy, or technical topics into compelling narratives
• Experience managing agencies and large-scale campaigns
• Bachelor's Degree preferred. Relevant work experience may be considered in lieu of a degree.
• Must possess the ability to daily represent the organization’s core values: Be:Real, Be:Accountable, Be: Curious, Be:Purposeful, and Be:Courageous.
• Proficient PC skills, including MS Office (Teams, PowerPoint, Excel, Word, Outlook).
• Valid Texas driver license.

Nice To Haves

• Listening - Clearly receiving, interpreting, and understanding messages to translate into action.
• Problem Solving - Ability to identify and understand issues, problems, and opportunities; determine course of action and appropriate solutions.
• Energetic - Ability to work at a sustained pace and produce quality work and react with appropriate levels of urgency to situations and events that require quick response or turnaround.
• Accountability - Ability to accept responsibility and account for his/her actions.
• Detail Oriented - Ability to pay attention to the minute details of a project or task.
• Organized - Possessing the trait of being organized or following a systematic method of performing tasks effectively.
• Communication, Oral/Written - Ability to communicate effectively with others using the spoken word, and in writing clearly and concisely; interact with people of all levels in a confident, professional manner.
• Time Management - Ability to utilize the available time to organize and complete work within given deadlines; complete a high volume of tasks with little or no guidance.
• Accuracy - Ability to perform work accurately and thoroughly.
• Working Under Pressure - Ability to complete assigned tasks under stressful situations.

Responsibilities

• Own and evolve the organization’s brand strategy and regional value proposition
• Position the region as a premier destination for corporate headquarters, innovation, and job creation
• Ensure consistent, compelling storytelling across all channels and audiences
• Lead major brand campaigns tied to corporate recruitment, talent attraction, and regional competitiveness
• Develop and execute integrated marketing strategies that support corporate recruitment, business expansion and retention, talent attraction, investor engagement, and policy and advocacy initiatives
• Oversee destination marketing and place-branding efforts
• Manage campaign strategy, creative direction, and performance measurement
• Lead all external communications, including media relations, crisis communications, and public relations
• Serve as senior editor for all organizational messaging, ensuring clarity, consistency, and impact
• Build strong relationships with regional, national, and trade media
• Own digital strategy across web, social, email, and emerging platforms
• Lead content strategy including reports, white papers, economic impact studies, case studies, and video
• Position the organization and region as thought leaders in economic development, innovation, and
• Lead communications strategy for investor relations and board engagement
• Oversee annual reports, impact reports, and major investor communications
• Support fundraising, sponsorship, and partnership initiatives through compelling storytelling
• Build, lead, and develop a high-performing marketing and communications team
• Manage agency partners (PR, creative, digital, media buying)
• Set performance metrics, KPIs, and accountability structures
• Oversee executive communications for CEO, CxOs, and board leadership (speeches, op-eds, presentations, talking points)

Benefits

• Flexible work environment which includes both in-office attendance and the ability to work from home as business needs allow.

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Education Level: Associate degree