Manager of Brand Marketing - Community

Lowe's Companies, Inc.•Mooresville, NC

5d•Onsite

About The Position

The Manager of Brand Marketing will work with Category & Brand Marketing leadership to help conceive and curate marketing strategies that capitalize on growth opportunities with prioritized customer segments by leveraging consumer insights, understanding the competitive landscape, and working closely with cross-functional teams in Community Relations & Engagement, Creative, Merchandising, and Operations. This role will support community-focused initiatives by partnering with Community Relations and Community Engagement teams to strengthen local connections and drive meaningful impact. The position will report to the Director of Brand Marketing and will be closely aligned with critical functional business partners to fully realize (from curation to execution) go-to-market initiatives across the marketing calendar that drive brand engagement and achieve the company’s overall business KPIs.

Requirements

Bachelor’s degree Business Administration, Merchandising, Marketing or relevant field or equivalent years of experience in lieu of education requirement, if applicable
6 Years Overall Marketing experience
3 Years Brand, community or integrated marketing leadership experience for retailer
2 Years Experience writing strategic briefs and working cross-functionally and leading brand marketing or integrated teams

Nice To Haves

2 Years Experience leading community brand work at a retailer or CPG company

Responsibilities

Leads 1–2 Assistant Marketing Managers and a small “pod” in an agile setting, working closely with cross-functional partners, business owners, and key stakeholders to develop highly effective marketing strategies, tactics, and action plans that meet critical KPIs while supporting community-focused initiatives.
Analyzes and interprets data, including performance metrics and customer insights, to draw clear, actionable conclusions and build synthesized annual and quarterly objectives, strategies, and tactical plans to grow sales in-store and online; develops programs that drive growth and resonate with both customers and local communities, supported by fact-based business cases in partnership with Merchandising and/or Operations.
Works with Director to refine the annual marketing calendar to drive sales, build the brand, and support community engagement efforts—leading the development of briefs and serving as an integrator across marketing and the broader organization.
Partners with cross-functional teams, including Community Relations and Community Engagement, to develop strategic growth opportunities and associated marketing support that connect with customers and communities.
Analyzes, monitors, and reports on the impact of programs against goals and objectives both quarterly and annually, including contributions to community engagement and brand connection.
Works closely with marketing operations, media, brand advertising, public relations, and community-focused teams to operationalize and execute initiatives effectively.