Head of Brand Marketing

Pigment • San Francisco or New York, NY

1d • Hybrid

About The Position

Pigment is seeking a Head of Brand Marketing to be a key architect of the brand's long-term evolution. This role will own how Pigment is perceived visually, verbally, culturally, and emotionally, aiming to create a compounding advantage that attracts talent, influences decision-makers, and secures media attention. The position is crucial for translating brand strategy into compelling stories and experiences that resonate with customers.

Requirements

• Defined and led a brand at a B2B company, ideally SaaS.
• Portfolio includes work personally created, not only work directed.
• Experience running agency relationships, not just managing them.
• Credible partner to senior leadership, capable of presenting brand rationale at board level and taking input from the CEO.
• AI-fluent in practice, using AI tools in creative workflows for prototyping, expansion, and speed, with clear opinions on their value.
• 10 years of experience in brand strategy (in-house or agency).
• At least 3 years owning brand direction at a company with a defined visual identity.
• Experience within a high-growth B2B or SaaS environment.
• Portfolio of B2B or enterprise brand work, including work personally made.
• Ability to dive into market data and research reports and identify key insights.
• Skill in distilling complex products and market dynamics into clear, compelling narratives.
• Ability to influence without authority and build strong partnerships with creative leads.
• Direct experience leading and developing in-house designers.
• Track record of managing creative agency relationships.
• Experience building or overhauling creative review and approval processes.
• Hands-on AI fluency in a creative workflow (specific tools used).

Nice To Haves

• Experience with AI tools in creative workflow for prototyping, expansion, and speed.

Responsibilities

• Serve as a key architect of the brand's long-term evolution, working closely with the CMO and senior leadership.
• Bring the brand to life in a clear, compelling, and customer-centered way, championing bold ideas and high standards.
• Translate brand strategy into stories and experiences.
• Build a brand with a strong point of view, not one that hedges toward consensus.
• Own Pigment's visual and creative identity, making decisions on direction and driving consistency across all customer touchpoints.
• Own the development and governance of naming and nomenclature across products and experiences.
• Lead the creation of compelling brand stories, campaigns, and narratives that emotionally connect users with Pigment's purpose.
• Lead the in-house creative team, responsible for their development, creative output, and team culture.
• Set and maintain a high quality bar for creative work.
• Personally contribute to creative work, such as designing campaign assets, writing brand narrative sections, or art-directing shoots.
• Use AI as an operating principle to drive efficiencies and scale without compromising output quality.
• Drive the operating model for creative work review, input stages, and final approval.
• Own agency and freelance relationships at both strategy and execution levels.
• Manage iterative design development across multi-stakeholder projects and synthesize internal feedback.
• Define metrics for tracking brand health, including distinctiveness, awareness, branded search trends, and influence.

Benefits

• Competitive package
• Stock options
• Trust and flexible working hours
• Company offsite every year
• Brand new offices in major cities (New York, San Francisco, Toronto, Paris, and London)
• High-end equipment
• Remote-friendly environment

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed